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冲动: 为什么不是TMW无限周
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冲动: 为什么不是TMW无限周
案例简介:
Impulse: Week of Why Not by TMW Unlimited
案例简介:
Impulse: Week of Why Not by TMW Unlimited
案例简介:
冲动: 为什么不是TMW无限周
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Impulse: Week of Why Not by TMW Unlimited
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Impulse has launched a TV and online campaign for its new Why Not? fragrance starring Leanne Lim-Walker, a YouTube fashion blogger who embodies the brand personality perfectly. The film brings the brand’s “Live Life on Impulse” proposition to life.Impulse challenged the fashionista to a ‘Week of Why Not’, which sees her take on a series of challenges over the course of 7 days. Each one designed to help her discover new experiences and embrace spontaneity, from meringue making and learning to skateboard to trying her hand at playing the ukulele.CreditsCreative Director: Graeme NobleArt Director: Fluff HigginsCopywriter: Brittony CollinsAdditional Credits: Account Manager: Anna McLeodAgency Producer: Natalie PriceVideographer: Ian ThorpeEditor: Ian ThorpePost Production: Nice BiscuitsStrategic Planner: Esme Noble
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