Winsor & Newton, the fine art brand, have unveiled an international campaign highlighting the limitless artistic and creative potential of their products.The integrated campaign created by TMW Unlimited, called ‘Expert Colour. Endless Possibilities.’, launches a new creative positioning for the brand and spans across online ads, social channels, press and in-store.The video content utilises CGI animation to dramatically add depth and dimension to various colours and abstract shapes – helping to highlight the infinite possibilities offered to artists and creative professionals through Winsor & Newton products. To date, the campaign showcases three of Winsor & Newton’s ranges; its Professional Water Colours, New Cadmium-Free Water Colours and ProMarkers.Each product was assigned a unique shape to showcase its core attributes – from fine art materials represented by natural and flowing forms to graphic art products being depicted by sharper, more angular designs. The brand’s new, groundbreaking Cadmium-Free Water Colours are showcased in a colourful helix, which alludes to the research and innovation that has gone into making the range.The campaign launches in the first week of February and will run until the end of the year.CreditsCreative Director Al HutchisonArt Director Carl WinterbourneCopywriter Jake FasanoAccount Director Olivia HuttonPlanner Richard ColvileDesigner Lorena TeruelAgency Producer Helen JacksonVideographers Josh Bond & Tom Rees KayePost Production Lloyd Francis & James Mathias