Lynx: Men in progress by TMW Unlimited|短视频|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

天猫座: TMW无限公司正在进行的男性

案例简介：

天猫座: TMW无限公司正在进行的男性

案例简介：

Lynx: Men in progress by TMW Unlimited

案例简介：

Lynx: Men in progress by TMW Unlimited

案例简介：

天猫座: TMW无限公司正在进行的男性

暂无简介

Lynx: Men in progress by TMW Unlimited

暂无简介

基本信息

广告品牌： Lynx
发布日期： 2017-04
行业领域：其他
媒体类别： 短视频
广告语言：英语
媒介平台：网络

综合评分

暂无评分

已有{{caseInfo.tatolPeople}}人评分

创意

文案

视觉

创作者

广告公司： TMW Unlimited

案例详情

TMW Unlimited has created a candid digital campaign for Lynx about what it means to be a man in 2017.The 'Men In Progress' campaign comprises of nine videos featuring a cross-section of British men talking honestly about a range of personal topics, from the last time they cried to how they feel about their body and even their relationships with their fathers.The stripped-back, monochrome films put the viewer's attention squarely on the men, their opinions and their stories.The final film in the series, called 'Boys Don't Cry', features professional boxer Anthony Joshua and footballer Bobby Petta. The film sees men talking about the last time they cried.The 9-month long campaign has run across digital and social media platforms.CreditsCreative director: Jeff BowermanAdditional credits: Account director: Kathryn BryanAgency producer: Tracy WoodfordDirector/production company: David Stoddart, Dark EnergyMedia planning/buying: Mindshare

涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌

热门节日97个，23个维度智能搜索