Can a piece of toast be a bagel? Can a waffle be a bagel? Or even a hot dog bun? With the Philadelphia 'Bagel That' tool – they can. It's a revolutionary new tool that helps cream cheese lovers punch holes in the middle of anything, instantly turning it into a bagel.To use the Philadelphia 'Bagel That' tool, simply put your waffle, pancake, hamburger bun, or other bread item into the center of the device. Next, press the lever down to punch a hole to instantly create a bagel. Because if it looks like a bagel, you can put Philadelphia Cream Cheese on it.Philadelphia created limited-edition 'Bagel That' devices available directly through Amazon.com for just $10, so you can create your own bagels at home to top with Philadelphia Cream Cheese. CreditsAGENCY: GUT MiamiSpot: Bagel ThatClient: PhiladelphiaFounder, CCO: Anselmo RamosACD, Writer: Jeff HodgsonACD, Art Director: Eliana FerrerSr. Art Director: Giulia MagaldiSr. Copywriter: Frank GarciaManaging Director: Ricardo HoneggerManagement Supervisor: Monique BeauchampProducer: Cecilia SalgueroJr. Strategist: Wonsik ChoBusiness Affairs Manager: Karen MurilloCLIENT: PhiladelphiaAriel Suffern: VP Marketing, Kraft HeinzMegan Magnuson: Associate Director of Marketing, PhiladelphiaBlythe Jeckel: Sr. Associate Brand Manager, PhiladelphiaPRODUCTION: Cortez BrothersDirector: The Paisanos – Martin Levi & Juan FrontiniExecutive Producer: Martin FeuersteinSERVICE COMPANY: OrugaExecutive Producer: Ioni BorisonikLine Producer: Jonsi Mesz / Ariel FainholcDP: Manuel BullrichEDITORIAL: OrugaEditor: Andrés QuarantaONLINE COLOR-CORRECTIONColourist: Jorge RussoONLINE FLAMFlame Artist: Martin KowalFlame Artist: Pickle House VFXSOUND DESIGNAudio Producer:Executive Producer: Santiago Inglese - RucatampamPR: ALISON BROD MARKETING + COMMUNICATIONSSenior Vice President: Brooke Scher MoganSenior Director: Adrianna LauricellaDirector: Amanda ZerbibSenior Account Executive: Erika BergMEDIA AGENCY: STARCOM