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蒂姆·霍顿斯 (Tim Hortons): Gut Agency的亲笔签名
案例简介:
蒂姆·霍顿斯 (Tim Hortons): Gut Agency的亲笔签名
案例简介:
Tim Hortons: The Autograph by Gut Agency
案例简介:
Tim Hortons: The Autograph by Gut Agency
案例简介:
蒂姆·霍顿斯 (Tim Hortons): Gut Agency的亲笔签名
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Tim Hortons: The Autograph by Gut Agency
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As the hockey season kicks into high gear, Canadian restaurant chain Tim Hortons is celebrating the sport that launched its existence with its biggest star.A chance meeting in 1968 between a young Wayne Gretzky and hockey legend Tim Horton at a restaurant in Brantford, Ontario changed Gretzky’s life, and Canada’s hockey history. Gretzky’s mother, Phyllis, took him to meet Horton at a local restaurant opening. The meeting ignited Wayne’s passion for hockey and inspired him become a professional hockey player.That meeting is recalled in a partnership with The Great One and Tim Hortons. ‘The Autograph tells the true story of how a young Gretzky visited a newly opened Tim Hortons to meet his hockey hero – Horton. He realized he forgot to bring something to get signed and a quick-thinking Horton grabbed a napkin and wrote Wayne, Best Wishes, Tim Horton.Walter Gretzky, Wayne’s father, has kept the autographed napkin for more than 50 years because it meant so much to his son. Walter, the ultimate hockey dad, is featured in the spot alongside Wayne sharing the napkin he has kept for over five decades.CreditsAgency: GUT MiamiSpot: AutographClient: Tim HortonsFounder, CCO: Anselmo RamosCOO, Partner: Paulo FogaçaECD, Partner: Ricardo CasalECD, Partner: Juan Javier Peña PlazaManaging Director: Ricardo HoneggerACD, Writer: Jeff HodgsonACD, Art Director: Eliana FerrerSr. Copywriter: Frank GarciaSr. Art Director: Giulia MagaldiManagement Supervisor: Monique Beauchamp EstrellaSenior Producer: Renata NeumannProducer: Cecilia Salguero / Matt WieleJr. Strategist: Wonsik ChoCLIENT: Tim HortonsAxel Schwan: Regional PresidentPaloma Azulay: Chief Marketing OfficerJana Goodbaum: Head of Integrated Marketing CommunicationsMarkus Sturm: Head of Marketing, Tim Hortons CanadaJenni McIsaac: Lead, Media and CalendarDibba Iran-Parasti: Manager, Integrated Marketing CommunicationsPRODUCTIONProduction Company: OPCDirectors: Jon + Torey Executive Producers: Harland Weiss, Donovan Boden, Isil GilderdaleProducer: John ScarthDirector of Photography: Kiel MilliganProduction Designer: Alex SaiapovWardrobe Stylist: Angela KoszutaHair / Make-up: Cathyann CuthbertThe Autograph :90Editorial: Cosmo Street EditorialEditor: Lorenzo BombicciManaging Director/Executive Producer: Yvette CorraburiasProducer: Idalia DeshonAssistant Editor: Philip GomezOnline: Cosmo in-houseVFX Artist: Nico CragnolinoColor: Apache Digital Colorist: Steve RodriguezProducer: Stefanie SchaldenbrandMusic By: HumanComposed by Jonathan RussellCreative Lead Andy BlochSr. Producer Craig CanigliaSound Design and Mix by Berkeley Inc.Creative Director: Jared KuemperExecutive Producer: Tyna MaerzkeThe Autograph :30 & :60:Editorial: Cosmo Street EditorialEditor: Philip GomezManaging Director/Executive Producer: Yvette CorraburiasProducer: Idalia DeshonAssistant Editor: Philip GomezOnline: Cosmo in-houseVFX Artist: Nico CragnolinoColor: Apache Digital Colorist: Steve RodriguezProducer: Stefanie SchaldenbrandMusic By: HumanComposed by Jonathan RussellCreative Lead Andy BlochSr. Producer Craig CanigliaSound Design and Mix by Berkeley Inc.Creative Director: Jared KuemperExecutive Producer: Tyna Maerzke
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