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语音烹饪
案例简介：费城是巴西奶油奶酪类别的领先品牌。费城要求我们创建一个食谱应用程序，教粉丝如何用奶油奶酪准备食谱。但是我们面临一个问题: 当人们做饭时，他们的手会变脏，他们不想给手机屏幕上油。 这就是为什么我们创建了一个语音命令食谱应用程序。消费者可以通过说出他们想要的来控制一切。有了 “Cozinhaterapia 应用程序”，消费者可以: 说一种成分，用这种成分探索食谱，用语音命令来回浏览食谱，“喜欢” 并在社交媒体上分享食谱, 做笔记，甚至在烹饪时使用计时器。该应用程序获得了 150,000 次下载和 20,000 份食谱份额。消费者在平台上平均花费 9 分钟。
语音烹饪
案例简介：Philadelphia is the leading brand in the cream cheese category in Brazil. Philadelphia asked us to create a recipe app to teach fans how to prepare recipes with the cream cheese. But we faced a problem: when people are cooking, their hands get dirty and they don’t want to grease up their cellphone screens. That’s why we created a voice command recipe app. Consumers can control everything by just saying what they want. With the “Cozinhaterapia App” consumers can: say an ingredient, explore recipes with that ingredient, go back and forth through recipes with voice command, “like” and share recipes on social media, make notes and even use a timer while cooking.The app garnered more than 150,000 downloads and 20,000 recipe shares. Consumers spent an average of 9 minutes on the platform.
Voice Cooking
案例简介：费城是巴西奶油奶酪类别的领先品牌。费城要求我们创建一个食谱应用程序，教粉丝如何用奶油奶酪准备食谱。但是我们面临一个问题: 当人们做饭时，他们的手会变脏，他们不想给手机屏幕上油。 这就是为什么我们创建了一个语音命令食谱应用程序。消费者可以通过说出他们想要的来控制一切。有了 “Cozinhaterapia 应用程序”，消费者可以: 说一种成分，用这种成分探索食谱，用语音命令来回浏览食谱，“喜欢” 并在社交媒体上分享食谱, 做笔记，甚至在烹饪时使用计时器。该应用程序获得了 150,000 次下载和 20,000 份食谱份额。消费者在平台上平均花费 9 分钟。
Voice Cooking
案例简介：Philadelphia is the leading brand in the cream cheese category in Brazil. Philadelphia asked us to create a recipe app to teach fans how to prepare recipes with the cream cheese. But we faced a problem: when people are cooking, their hands get dirty and they don’t want to grease up their cellphone screens. That’s why we created a voice command recipe app. Consumers can control everything by just saying what they want. With the “Cozinhaterapia App” consumers can: say an ingredient, explore recipes with that ingredient, go back and forth through recipes with voice command, “like” and share recipes on social media, make notes and even use a timer while cooking.The app garnered more than 150,000 downloads and 20,000 recipe shares. Consumers spent an average of 9 minutes on the platform.
语音烹饪
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Voice Cooking
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基本信息
- 广告战役： #Voice Cooking#
- 广告品牌： Philadelphia Cream Cheese
- 发布日期： 2015-07-01
- 行业领域： 饮品/饮料/冲饮 , 饮食/特产
- 媒体类别： 短视频 , APP
- 广告语言： 英语
- 媒介平台： 网络
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