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费城奶油干酪: Droga5制作的双Dipdetector
案例简介:
费城奶油干酪: Droga5制作的双Dipdetector
案例简介:
Philadelphia Cream Cheese: Double Dipdetector by Droga5
案例简介:
Philadelphia Cream Cheese: Double Dipdetector by Droga5
案例简介:
费城奶油干酪: Droga5制作的双Dipdetector
暂无简介
Philadelphia Cream Cheese: Double Dipdetector by Droga5
暂无简介
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案例详情
Double dipping is one of the biggest party fouls, but one-in-four Americans secretly double dip. Remember the Seinfeld episode?Philadelphia, the brand known for its high-quality cream cheese spreads is going to the extreme to make sure that dips everywhere are safe from double dippers.Introducing the Philadelphia Dips Double Diptector, a smart device made to catch double dippers in the act. The Double Diptector detects double dippers and alerts your party to their presence with a loud alarm and a photo of the crime.Want your very own Philadelphia Dips Double Diptector? One will be made available on eBay. The bid is now up to $700 and climbing.And don't forget about the newly launched Philadelphia Dips - rich and creamy dips made with the goodness of Philadelphia and real vegetables available in Jalapeño Cheddar, Southwest Style with Black Bean & Corn, and Buffalo Style with Celery.CreditsClient Kraft/Philadelphia DipsCampaign Double DiptectorTitle Perfect PartyAgency Droga5 NYCreative Chairman David DrogaChief Creative Officer Neil HeymannExecutive Creative Director Kevin BradyGroup Creative Director Justin RubenCreative Technology Director Brian MooreCreative Technologist Ethan AndersonJunior Copywriter Kelsey FritzJunior Art Director Haley BuchnerGroup Design Director Devin CrodaJunior Designer Andrew DiemerChief Creation Officer Sally-Ann DaleDirector of Film Production Jesse BrihnProducer, Film Lisa DelonayDirector of Business Affairs Jocelyn HowardSenior Business Affairs Manager Shaunda SladeCo-Director of Interactive Production Tasha CroninCo-Director of Interactive Production Justin DurazzoExecutive Producer, Interactive Jenn MannSenior Producer, Interactive Andrew PuzzuoliDirector of Print Production Rob LugoExecutive Producer, Print Alyssa DolmanGlobal Chief Strategy Officer Jonny BauerHead of Strategy Harry Román-TorresStrategist Mara ButaJunior Strategist Britt ThomasHead of Communications Strategy Dean ChallisSenior Communications Strategist Hillary FinkGroup Account Director Lauren LaValleAccount Supervisor Milly DunnAccount Manager Odalis LopezSenior Project Manager Carolyn BrafmanProject Manager Amanda CohenClient Kraft Heinz, PhiladelphiaAriel Suffern Vice President of MarketingJessica Ryan Vultaggio Head of Brand Building (Refrigerated Growth Platforms)Megan Magnuson Associate Director, Brand BuildingKelsey Rice Senior ABM, Brand BuildingMedia Agency StarcomAssociate Media Director Dana StatonAssociate Director Brooke JacobSenior Associate Emily DonovanMedia Associate Austin ThomsonStrategy Supervisor Jacqueline HooverSenior Media Associate Ryan WenzelSupervisor Anthony GentileSocial Agency VMLY&RSenior Account Manager Anna SaganAccount Director Stephanie JonesConnections Manager Ryan O’KeefeCreative Director Jenna NussbaumGroup Creative Director Mariana CostaPR Alison Brod Marketing and CommunicationsSenior Vice President Brooke Scher MoganSenior Director Adrianna LauricellaAccount Executive Erika BergProduction Company Anonymous ContentDirector Max Sherman Executive Producer Lori StonebrakerHead of Production Kerry HaynieProduction Company OCPExecutive Producer Harland WeissExecutive Producer Donovan M. BodenLine Producer Jason AitaProduction Manager Jeremiah LapointeProduction Coordinator Farrah KhaledProduction Company Cake FactoryDirector Martin Wonnacott Executive Producer Tammy WetterbergExecutive Producer Molly NeeEditorial Mackenzie CutlerEditor Erik LaroiAssistant Editor Danielle MinchExecutive Producer Gina PaganoProducer Sarah CassellPost Production SchmigitalFlame Artist Joseph MillerSound Mackenzie CutlerSam ShafferInteractive Production Company Current StudiosVP, Creative Technology Stephen MartellSenior Producer Colin DavisDesigner Elena Kurevija
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