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Facebook × Droga5的抗疫广告,是来自无数个UGC的感动瞬间
案例简介:
Facebook × Droga5的抗疫广告,是来自无数个UGC的感动瞬间
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Facebook × Droga5的抗疫广告,是来自无数个UGC的感动瞬间
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We're never lost if we can find each other.字幕来源:开眼Eyepetizer疫情当前,社交媒体Facebook发布了一支鼓舞人心的温暖广告《We're never lost if we can find each other.》,推出新冠疫情专题互助网站www.facebook.com/covidsupport,为受疫情影响的人提供帮助。片中剪辑了疫情期间空荡的街道、剧院、地铁站、电影院等公共场所,对比疫情期间仍然坚守岗位的医护人员、交警以及居家隔离中的普通民众,清冷的场景和感人的事迹形成鲜明反差,不断鼓舞着人们从疫情的伤痛中走出来。该广告的素材来源于无数个真实用户自己拍摄的内容,最终剪辑而成。Facebook的互助平台将在澳大利亚、加拿大、法国、英国和美国启用,用户可以在该平台上向别人提供或寻求帮助,如杂货店送货或食品派送,以贡献个人的力量抗击疫情。该广告将在国家和地方广播以及数字广告频道上播出。片中的台词来源于一位英国诗人的现代诗《People's Faces(人们的脸庞)》,以“脸庞”为线索,和脸书的“Face”一脉相承。一起来欣赏这段优美的诗词吧!Kate Tempest - People's Faces (人们的脸庞)It's coming to passMy countries coming apartThe whole thing's becomingSuch a bumbling farceWas that a pivotal historical momentWe just went stumbling past?Here we areDancing in the rumbling darkSo come a little closerGive me something to graspGive me your beautiful, crumbling heartAnother disasterCatharsisAnother half-discarded mirageAnother mask slipsI face off with the physicalMy head's ringing from the love of the starsThere is too much pretence hereAnd too much depends on the fragile wagesAnd extortionate rents hereWe're working every dread day that is given usFeeling like the person people meetReally isn't usLike we're going to buckle underneath the troubleLike any minute nowThe struggle's going to finish usAnd then we smile at all our friendsIt's hardWe got our heads down and our hackles upOur back's against the wallI can feel you achingNone of this was written in stoneThere is nothing we're forbidden to knowAnd I can feel things changingEven when I'm weak and I'm breakingI'll stand weeping at the train station'Cause I can see your facesThere is so much peace to be found in people's facesI saw it roaringI felt it clawing at my clothes like a grieving friendIt said"There are no new beginningsUntil everybody sees that the old ways need to end"But it's hard to accept that we're all one and the same fleshGiven the rampant divisions between oppressor and oppressedBut we are thoughMore empathyLess greedMore respectAll I've got to say has already been saidI mean, you heard it from yourselfWhen you were lying in your bed and couldn't sleepThinking couldn't we be doing thisDifferently?I'm listening to every little whisper in the distance singing hymnsAnd I canI can feel thingsChangingBut it's so hardWe got our heads down and our hackles upOur back's against the wallI can feel your heart racingNone of this was written in stoneThe currents fast but the river moves slowAnd I can feel things changingEven when I'm weak and I'm breakingI stand weeping at the train station'Cause I can see your facesThere is so much peace to be found in people's facesIt's not enoughTo imagine we'll be happy, when we've got enough stuffAll this stuff is blocking usI'm neat with no chaserI'm all spirit but I'm sinkingBeause the days are not days but strange symptomsThis age is our ageBut our age is rage sinking to beigeAnd yes our children are braveBut their mission is vagueNow I don't have the answersBut there are still things to sayI stare out at my city on another difficult dayAnd I scream inwardlyWhen will this changeI'm beginning to fadeBut my sanity's saved, 'cause I can see your facesMy sanity's saved'Cause I can see your facesIt's hardWe got our heads down and our hackles upOur back's against the wallI can feel your heart racingNone of this was written in stoneThe current's fast but the river moves slowAnd I can feel things changingEven when I'm weak and I'm breakingI stand weeping at the train station'Cause I can see your facesI love people's faces
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