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发霉的华普
案例简介：汉堡王 (Burger King) 发起了一项令人惊讶的全球性综合广告活动，展示了其标志性的霉菌。是的，你没看错。覆盖着霉菌的华普三明治。汉堡王 (Burger King) 并没有以经典的完美无瑕且通常是完美的摄影风格来展示通常用于展示快餐产品，而是让其最具标志性的产品变得腐烂，从而做出了有力的声明: 该品牌通过从大多数欧洲国家和美国精选市场的whoper三明治中去除人工防腐剂，实现了一个里程碑 *。此外，该品牌还从那些欧洲国家和整个美国的所有核心三明治和侧面中删除了人工来源的颜色和风味。
发霉的华普
案例简介：Burger King has pulled a surprising, global, integrated advertising campaign showing its iconic Whopper covered in mold. Yes, you read it right. A Whopper sandwich covered in mold. Instead of featuring its product with the classic flawless and often perfect photographic style commonly used to showcase fast food products, Burger King let its most iconic product get rotten to make a powerful statement: The brand has achieved a milestone by removing artificial preservatives from the Whopper sandwich in most European countries and select markets in the United States*. Additionally, the brand has removed colors and flavors from artificial sources from all core sandwiches and sides in those European countries and across the United States.
The Moldy Whopper
案例简介：汉堡王 (Burger King) 发起了一项令人惊讶的全球性综合广告活动，展示了其标志性的霉菌。是的，你没看错。覆盖着霉菌的华普三明治。汉堡王 (Burger King) 并没有以经典的完美无瑕且通常是完美的摄影风格来展示通常用于展示快餐产品，而是让其最具标志性的产品变得腐烂，从而做出了有力的声明: 该品牌通过从大多数欧洲国家和美国精选市场的whoper三明治中去除人工防腐剂，实现了一个里程碑 *。此外，该品牌还从那些欧洲国家和整个美国的所有核心三明治和侧面中删除了人工来源的颜色和风味。
The Moldy Whopper
案例简介：Burger King has pulled a surprising, global, integrated advertising campaign showing its iconic Whopper covered in mold. Yes, you read it right. A Whopper sandwich covered in mold. Instead of featuring its product with the classic flawless and often perfect photographic style commonly used to showcase fast food products, Burger King let its most iconic product get rotten to make a powerful statement: The brand has achieved a milestone by removing artificial preservatives from the Whopper sandwich in most European countries and select markets in the United States*. Additionally, the brand has removed colors and flavors from artificial sources from all core sandwiches and sides in those European countries and across the United States.
发霉的华普
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The Moldy Whopper
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