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In 2023, there are scarier things than monsters and ghosts during Halloween… Artificial intelligence is taking more and more space in our world. This technology offers infinite possibilities in a wide range of fields, but also raises numerous concerns about its potential misuses (manipulation of public opinion, invasion of privacy, cyber-attacks, threat to employment…) This Halloween, BURGER KING® transforms the fear of AI into an asset in its latest campaign from Buzzman. In AI-generated film and posters, we see BURGER KING® customers lose their human form from the first bite they take off a burger. Another glitch… These were simple prompts such as “a woman eating a burger” or “a man eating in a Burger King”. It seems that mankind still has a bright future ahead. Or maybe this press release was actually written by ChatGPT… A 100% social media campaign visible from October 31.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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