人工智能一直以来都是一个热门话题，当大多数人都在推崇人工智能可以改变世界，并且可以代替人们工作时，汉堡王有着不同的看法。最近，汉堡王将以往的广告片进行了二次创作，公开调侃人工智能。在每支视频的开头，汉堡王都标注了：“This Ad was created by artficial intelligence.”（这支广告是由人工智能制作的。）汉堡王的官方推特为了“证实”，还在官方推特上放出了证据。而视频中的内容也是让人大开眼界，因为短短15秒钟的广告充斥着各种奇怪的槽点，牛头不对马嘴的文案、完全不清晰的逻辑、以及机器人口吻毫无感情的旁白。同时，此系列广告也在电视台进行了广泛传播，汉堡王望借助人工智能来向更多的消费者传达产品本身的温暖度。BK Bot 92 Whoppers“The Whopper is back. It never left, but it’s back.”皇堡回来了，它从未离开，但是还是回来了。"Flame-grilled, just like you."它经过火烤，就像你一样。"With vegetables fresh and flying, just like you."蔬菜很新鲜而且飞扬，就像你一样。"The Whopper lives in a bun mansion - just like you. "皇堡住在一个圆形面包大厦里，就像你一样。"Order yourself today. Burger King, have it Uruguay." 今天点一个你自己吃。汉堡王，乌拉圭。"Burger king logo appears."汉堡王的Logo出现了。BK Bot Chicken Persons"The Chicken crossed the road to become a sandwich."一只鸡穿过马路，变成了三明治。"Burger King encourged the chicken made with white meat chicken."汉堡王鼓励这只鸡用鸡胸肉制作。'On a Bed of lettuce for you to sleep on,  bed of mayonnaise for you extra sleep."你可以睡在用生菜做的床上，额外的蛋黄酱会使你睡的更香。"The chicken sandwich from Burger King taste like bird."来自汉堡王的鸡肉三明治，像是在吃小鸟一样。"Burger king logo appears."汉堡王的Logo出现了。BK Bot Tastes Likes Math“Gender reveal bad. Tender reveal young. "性别揭露了不好的一面，脆皮揭露了年轻。"It is a boy bird with crispy chicken tenders from Burger Thing. "一只公鸟拿着汉堡店的脆皮鸡。"Like eleven-der, but minus one. Math is tasty."就像11，但是减去1。数学很美味。“Tender plus sauce equals romantic dinner. Eat the math.” 脆皮鸡加酱料等于浪漫的晚餐。吃掉数学吧。"Pick 2 of these for 6 money."从6个中选2个6美金。"Burger King Logo appears."汉堡王的Logo出现了。汉堡王全球品牌营销主管Marcelo Pascoa表示：“人工智能、机器人、机器学习、深度学习算法、区块链技术等等都是我们探索未来市场的重要主题。但是我们一定要避免迷失在技术创新和一堆流行词的海洋里，然后忘记了什么才是最重要的，那就是想法和创意。人工智能不能代替人类的伟大的创意。”职员表Credits：Agency: David Miami Managing Director / Global COO: Paulo FogaçaExecutive Creative Director: Ricardo CasalExecutive Creative Director: Juan Javier Peña PlazaSenior Art Director: Jean ZamprognoSenior Copywriter: Fernando PellizzaroArt Director: Andy TamayoCopywriter: Alexander AllenCopywriter: Nellie SanteeCreative Coordinator: Cristina Cornejo AyalaHead of Global Production: Veronica BeachProducer: Kelly AllenSenior Business Affairs Manager: Barbara KaralisHead of Account Management: Carmen RodriguezAccount Director: Stefane RosaCreative Consultant: Keaton PattiClient: Burger KingGlobal Chief Marketing Officer: Fernando MachadoHead of Global Brand Marketing: Marcelo PascoaSr. Brand Manager of Global Marketing: Rogelio MagañaHead of Marketing for North America: Renato RossiMarketing Communications Lead for North America: Diego SuarezAdvertising and Merchandising for North America: Nicole AlevizosMedia for North America: Madeline McDermott Digital for North America: Flavia GuetterCosmo Street EditorialEditor: Jeff GrippeAssistant Editor: Andrew CorralesProducer: Kacie GomezEP: Yvette CobarrubiasRadio + Audio: Beacon Street StudiosMixer: Amber TisueMix Assistant: Aaron CornacchioSenior Mix Producer: Kate VadnaisPR: Alison Brod Marketing + CommunicationsSenior Vice President: Brooke Scher MoganDirector: Adrianna LauricellaDigital: MullenLowe BostonExecutive Creative Director: Dustin JohnsonVP, Account Director: Kerry McKibbinAccount Supervisor: Alison Whisenant
Account Executive: Caroline BaileyStrategy Director: Mike CassellSocial Media Strategist: Jimmy GeorgeContent Writer: Arielle MulgrewMedia: HorizonAssoc Brand Group Director: Stephanie DeFlora Supervisor: Grant AskinActivation: Joan McDermott, Traci Rosen