In ‘The Moldy Whopper’ a food artist is seen putting together a Whopper. The sandwich looks perfect, with ingredients piled to perfection. Then we wait. The speeded-up action shows the burger deteriorating before our eyes over the course of 30 seconds. First the lettuce wilts, then white, fuzzy mold takes over the meat patty, then turns green. The burger flattens out as the mold takes over as we find out that the action took place over 34 days. It ends with the text “The beauty of no artificial preservatives”.In still images, up-close pictures of the mold are accompanied by the number of days that have passed since the sandwich was prepared, utilizing the tag line from the TVC.The rotting burger is part of a global effort for the fast food purveyor has set forth to remove artificial preservatives from the Whopper and more of its food products. The brand stated that it has achieved a milestone by removing artificial preservatives from the Whopper sandwich, in most European countries and select markets in the United States.Burger King’s agency partners: Publicis, Ingo and David Miami collaborated to deliver the campaign.CreditsAgency: INGOExecutive Creative Director: Björn StåhlArt Director: Max HultbergCopywriter: Magnus IvanssonPlanner: Simon StefanssonAccount Director: Rickard AllstrinAccount Manager: Mia MelaniFinal Art: Åsa Eklund, Alexander LundvallTech Director: Stefan KindgrenAGENCY: DAVID MiamiGlobal CCO & Partner: Pancho CassisGroup Creative Directors: Fernando Pellizaro, Jean ZamprognoSenior Art Director: Camilo JimenezArt Director: Sergio TakahataGroup Account Director: Stefane RosaExecutive Producer: Carlos TorresAgency: PublicisGLOBAL CCO: Bruno BertelliCCO: Eduardo Marques, Jorg RiommiECD: Pablo DachefskyArt Director: Ivan MontebelloCopywriter: Pablo MurubeCLIENT: Burger KingPRODUCTIONPhotographer: Pål AllanFood stylist: Anna LindbladPhoto assistant: Erik ÖgneloohDOP: Viktor KumlinGraffer: Kalle DahlbergCOLONY (Production company)Art buyer / Producer: Jenny SteggoProducer and director: Markus AhlmProducer: Lena von der BurgOnline: Erik Lindahl / ColonySound: Quint StarkieGrade: Jean-Claude Soret, MPC LondonMUSIC“What A Difference A Day Makes” by Aretha FranklinMOKOH Music BerlinMusic Supervisor & Intro Composer: Maria Moritz, Stephan MoritzMayflowerDanny Simon – Music, DirectorRyan Schinman – Co-Founder