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汉堡王-选举华普
案例简介：在英国大选前夕，汉堡王想提醒人们，在向公众出售whoppers时，仍然只有一位国王。厚脸皮的公交车方面接管了互联网，使汉堡王成为英国Twitter热门话题的第一名。但这并没有止步于此。在75个国家/地区谈论了这辆公共汽车。名人参与其中。基层政治团体在Facebook上分享。它被切碎并在WhatsApp周围传递。甚至英国广播公司也报道了它。《卫报》、《镜报》、《旗帜晚报》、《地铁》、《太阳报》、《金融时报》等也是如此。
汉堡王-选举华普
案例简介：In the run-up to the UK election, Burger King wanted to remind people that when it comes to selling whoppers to the public, there’s still only one king. The cheeky bus side took over the internet, making Burger King the number one UK Twitter trending topic. But it didn’t stop there. The bus was talked about in 75 countries. Celebrities got involved. Grassroots political groups shared it on Facebook. It was chopped up and passed around WhatsApp. Even the BBC covered it. As did The Guardian, The Mirror, The Evening Standard, The Metro, The Sun, The Financial Times and many others.
Burger King – Election Whopper
案例简介：在英国大选前夕，汉堡王想提醒人们，在向公众出售whoppers时，仍然只有一位国王。厚脸皮的公交车方面接管了互联网，使汉堡王成为英国Twitter热门话题的第一名。但这并没有止步于此。在75个国家/地区谈论了这辆公共汽车。名人参与其中。基层政治团体在Facebook上分享。它被切碎并在WhatsApp周围传递。甚至英国广播公司也报道了它。《卫报》、《镜报》、《旗帜晚报》、《地铁》、《太阳报》、《金融时报》等也是如此。
Burger King – Election Whopper
案例简介：In the run-up to the UK election, Burger King wanted to remind people that when it comes to selling whoppers to the public, there’s still only one king. The cheeky bus side took over the internet, making Burger King the number one UK Twitter trending topic. But it didn’t stop there. The bus was talked about in 75 countries. Celebrities got involved. Grassroots political groups shared it on Facebook. It was chopped up and passed around WhatsApp. Even the BBC covered it. As did The Guardian, The Mirror, The Evening Standard, The Metro, The Sun, The Financial Times and many others.
汉堡王-选举华普
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Burger King – Election Whopper
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