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Hcd 溜冰场宾果
案例简介：条目摘要 达沃斯曲棍球俱乐部是瑞士最成功的冰球队，目前拥有 31 个冠军头衔。但在财务上，该俱乐部仍然高度依赖商品和餐饮销售。面临的挑战是发展一个想法，为所有特许合作伙伴增加这些销售。 简要解释 在比赛中，球员们冲进溜冰场面板大约 100 次。这个想法是把溜冰场面板变成宾果场。这样，一个新的有趣的游戏诞生了: 溜冰场宾果。有了 Rink Bingo 应用程序及其与体育场内数字屏幕的连接，球迷们可以在比赛中实时直播 -- 甚至在家里通过第二个屏幕。 在冰球俱乐部达沃斯的一场比赛中，球员们冲进溜冰场面板大约 100 次。这个想法是把溜冰场面板变成宾果场。这样，一个新的有趣的游戏诞生了: 溜冰场宾果。 有了 Rink Bingo 应用程序，球迷们可以在比赛中实时直播 -- 甚至在家里通过第二个屏幕。获奖者通过应用程序获得折扣券，购买商品或饮料和小吃。 溜冰场宾果游戏对俱乐部、球迷和所有让步伙伴来说都是一个真正的双赢局面。
Hcd 溜冰场宾果
案例简介：Entry Summary Hockey Club Davos is the most successful Swiss ice-hockey team, with currently 31 championship titles. But financially, the club is still highly dependent on merchandise and catering sales. The challenge was to develop an idea to increase these sales for all concession partners. Brief Explanation During the match, players crash into the rink panels around 100 times. The idea was to turn the rink panels into bingo fields. In doing so, a new and entertaining game is born: Rink bingo. With the Rink Bingo App and its connection to the digital screens within the stadium, the fans were able to play live and in real time during the matches – even at home via a second screen. During a match of the Hockey Club Davos, players crash into the rink panels around 100 times. The idea was to turn the rink panels into bingo fields. In doing so, a new and entertaining game is born: Rink Bingo. With the Rink Bingo App, the fans were able to play live and in real time during the matches – even at home via a second screen. The winners received discount vouchers via app to buy merchandise or drinks and snacks. Rink Bingo was a real win-win-win situation for the club, for the fans and for all concession partners.
Hcd Rink Bingo
案例简介：条目摘要 达沃斯曲棍球俱乐部是瑞士最成功的冰球队，目前拥有 31 个冠军头衔。但在财务上，该俱乐部仍然高度依赖商品和餐饮销售。面临的挑战是发展一个想法，为所有特许合作伙伴增加这些销售。 简要解释 在比赛中，球员们冲进溜冰场面板大约 100 次。这个想法是把溜冰场面板变成宾果场。这样，一个新的有趣的游戏诞生了: 溜冰场宾果。有了 Rink Bingo 应用程序及其与体育场内数字屏幕的连接，球迷们可以在比赛中实时直播 -- 甚至在家里通过第二个屏幕。 在冰球俱乐部达沃斯的一场比赛中，球员们冲进溜冰场面板大约 100 次。这个想法是把溜冰场面板变成宾果场。这样，一个新的有趣的游戏诞生了: 溜冰场宾果。 有了 Rink Bingo 应用程序，球迷们可以在比赛中实时直播 -- 甚至在家里通过第二个屏幕。获奖者通过应用程序获得折扣券，购买商品或饮料和小吃。 溜冰场宾果游戏对俱乐部、球迷和所有让步伙伴来说都是一个真正的双赢局面。
Hcd Rink Bingo
案例简介：Entry Summary Hockey Club Davos is the most successful Swiss ice-hockey team, with currently 31 championship titles. But financially, the club is still highly dependent on merchandise and catering sales. The challenge was to develop an idea to increase these sales for all concession partners. Brief Explanation During the match, players crash into the rink panels around 100 times. The idea was to turn the rink panels into bingo fields. In doing so, a new and entertaining game is born: Rink bingo. With the Rink Bingo App and its connection to the digital screens within the stadium, the fans were able to play live and in real time during the matches – even at home via a second screen. During a match of the Hockey Club Davos, players crash into the rink panels around 100 times. The idea was to turn the rink panels into bingo fields. In doing so, a new and entertaining game is born: Rink Bingo. With the Rink Bingo App, the fans were able to play live and in real time during the matches – even at home via a second screen. The winners received discount vouchers via app to buy merchandise or drinks and snacks. Rink Bingo was a real win-win-win situation for the club, for the fans and for all concession partners.
Hcd 溜冰场宾果
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Hcd Rink Bingo
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基本信息
- 广告战役： #Hockey Club Davos-户外-77f3#
- 广告品牌： Hockey Club Davos
- 发布日期： 2000
- 行业领域： 影音娱乐 , 商务服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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