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古典乐队商品
案例简介：描述客户的简报: 最初的简报是开发可以在瑞士青年交响乐团演出时出售的商品。其次，它应该是吸引年轻人的东西。 促进发展: 年轻人通过穿着旅游衬衫、帽子和补丁等来表达他们对他们最喜欢的乐队的热爱。瑞士青年交响乐团的音乐家们也想展示他们对古典作曲家的热爱，以证明古典音乐并不过时和不酷。因此，为古典作曲家及其音乐作品创作了一个新的 “乐队商品” 收藏。这些物品的特色是量身定制的设计，描绘了作品的标志性场景或音乐带给观众的情绪。 结果: 每个人都接受新商品。两场演出后，所有 3,000 件 t恤、 5,000 个贴纸、 1,500 个补丁和 500 顶帽子都卖完了。这笔收入被用来资助 100 人口的管弦乐队的音乐演出。第二个系列现在正在生产中。 与产品/服务的相关性: 这对于年轻的音乐家以及管弦乐队的年轻粉丝来说非常重要。突然之间，他们可以对自己的所作所为表现出自豪感。即使是不喜欢古典音乐的年轻人也开始想要商品，就通过这个，进入了古典音乐的世界。
古典乐队商品
案例简介：Describe the brief from the client: The original brief was to develop merchandise that could be sold at shows of the Swiss Youth Symphony Orchestra. Secondly, it should be something that appeals to young people. Promotion Development: Young people show their love for their favourite bands by wearing tour shirts, hats and patches, etc. The musicians from the Swiss Youth Symphony Orchestra also wanted to show their love for classical composers in order to prove that classical music is not outdated and uncool. So a new collection of 'band merchandise' was created for classical composers and their musical pieces. These items featured a tailor-made design depicting an iconic scene of the piece or the mood the music gives to the audience. Results: Everybody embraced the new merchandise. All 3,000 T-shirts, 5,000 stickers, 1,500 patches and 500 hats were sold out after two shows. The income was used to finance a musical excursion for the 100-people-strong orchestra. A second series is now in production. Relevancy to Product/Service: It was extremely relevant for the young musicians as well as the young fans of the orchestra. All of a sudden, they could show their pride for what they do. Even young people who are not into classical music started to want the merchandise and, just through this, entered the world of classical music.
CLASSICAL BAND MERCHANDISE
案例简介：描述客户的简报: 最初的简报是开发可以在瑞士青年交响乐团演出时出售的商品。其次，它应该是吸引年轻人的东西。 促进发展: 年轻人通过穿着旅游衬衫、帽子和补丁等来表达他们对他们最喜欢的乐队的热爱。瑞士青年交响乐团的音乐家们也想展示他们对古典作曲家的热爱，以证明古典音乐并不过时和不酷。因此，为古典作曲家及其音乐作品创作了一个新的 “乐队商品” 收藏。这些物品的特色是量身定制的设计，描绘了作品的标志性场景或音乐带给观众的情绪。 结果: 每个人都接受新商品。两场演出后，所有 3,000 件 t恤、 5,000 个贴纸、 1,500 个补丁和 500 顶帽子都卖完了。这笔收入被用来资助 100 人口的管弦乐队的音乐演出。第二个系列现在正在生产中。 与产品/服务的相关性: 这对于年轻的音乐家以及管弦乐队的年轻粉丝来说非常重要。突然之间，他们可以对自己的所作所为表现出自豪感。即使是不喜欢古典音乐的年轻人也开始想要商品，就通过这个，进入了古典音乐的世界。
CLASSICAL BAND MERCHANDISE
案例简介：Describe the brief from the client: The original brief was to develop merchandise that could be sold at shows of the Swiss Youth Symphony Orchestra. Secondly, it should be something that appeals to young people. Promotion Development: Young people show their love for their favourite bands by wearing tour shirts, hats and patches, etc. The musicians from the Swiss Youth Symphony Orchestra also wanted to show their love for classical composers in order to prove that classical music is not outdated and uncool. So a new collection of 'band merchandise' was created for classical composers and their musical pieces. These items featured a tailor-made design depicting an iconic scene of the piece or the mood the music gives to the audience. Results: Everybody embraced the new merchandise. All 3,000 T-shirts, 5,000 stickers, 1,500 patches and 500 hats were sold out after two shows. The income was used to finance a musical excursion for the 100-people-strong orchestra. A second series is now in production. Relevancy to Product/Service: It was extremely relevant for the young musicians as well as the young fans of the orchestra. All of a sudden, they could show their pride for what they do. Even young people who are not into classical music started to want the merchandise and, just through this, entered the world of classical music.
古典乐队商品
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CLASSICAL BAND MERCHANDISE
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