Hcd Rink Bingo|短视频|广告营销案例【ADGuider广告指南】

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Hcd 溜冰场宾果

案例简介：概要达沃斯曲棍球俱乐部是瑞士最成功的冰球队，目前拥有 31 个冠军头衔。但在财务上，该俱乐部仍然高度依赖商品和餐饮销售。面临的挑战是发展一个想法，为所有特许合作伙伴增加这些销售。活动描述在比赛中，球员们冲进溜冰场面板大约 100 次。这个想法是把溜冰场面板变成宾果场。这样，一个新的有趣的游戏诞生了: 溜冰场宾果。有了 Rink Bingo 应用程序，球迷们可以在比赛中实时直播 -- 甚至在家里通过第二个屏幕。战略执行 (时间表、位置、规模、实施): 冰场宾果应用程序在整个冰球锦标赛赛季 2015-2016 期间使用。它是在达沃斯的所有比赛中通过 facebook 和现场传单宣布的。执行溜冰场宾果应用程序在整个冰球锦标赛赛季 2015-16 使用。它是在达沃斯的所有比赛中通过 facebook 和现场传单宣布的。结果溜冰场宾果对俱乐部来说是一个巨大的成功。除了来自球迷的极好的反馈，这对俱乐部、球迷和所有让步的合作伙伴来说都是一个真正的双赢局面。与上一季相比，销售额的增长如下: 粉丝商店: + 128%。饮料: 34%。食物: 46%。总共有 146.428 名宾果游戏获奖者兑换了他们的优惠券。在冰球俱乐部达沃斯的一场比赛中，球员们冲进溜冰场面板大约 100 次。这个想法是把溜冰场面板变成宾果场。这样，一个新的有趣的游戏诞生了: 溜冰场宾果。有了 Rink Bingo 应用程序，球迷们可以在比赛中实时直播 -- 甚至在家里通过第二个屏幕。获奖者通过应用程序获得折扣券，购买商品或饮料和小吃。溜冰场宾果游戏对俱乐部、球迷和所有让步伙伴来说都是一个真正的双赢局面。

Hcd 溜冰场宾果

案例简介：Synopsis Hockey Club Davos is the most successful Swiss ice-hockey team, with currently 31 championship titles. But financially, the club is still highly dependent on merchandise and catering sales. The challenge was to develop an idea to increase these sales for all concession partners. Campaign Description During the match, players crash into the rink panels around 100 times. The idea was to turn the rink panels into bingo fields. In doing so, a new and entertaining game is born: Rink bingo. With the Rink Bingo App, the fans were able to play live and in real time during the matches – even at home via a second screen. Strategy Execution (timeline, placement, scale, implementation):The Rink Bingo App was used during the entire Ice Hockey Championship season 2015-2016. It was announced at all games in Davos, via facebook and flyers on site. Execution The Rink Bingo App was used during the entire Ice Hockey Championship season 2015-16. It was announced at all games in Davos, via facebook and flyers on site. Outcome Rink bingo was a huge success for the club. In addition to the fantastic feedback from the fans, it was a real win-win-win situation for the club, for the fans and for all concession partners.The increase of sales was measured as following in comparison to the previous season: Fan shop: +128%. Beverages: +34%. Food: +46%. In total, 146.428 Bingo winners redeemed their vouchers. During a match of the Hockey Club Davos, players crash into the rink panels around 100 times. The idea was to turn the rink panels into bingo fields. In doing so, a new and entertaining game is born: Rink Bingo. With the Rink Bingo App, the fans were able to play live and in real time during the matches – even at home via a second screen. The winners received discount vouchers via app to buy merchandise or drinks and snacks. Rink Bingo was a real win-win-win situation for the club, for the fans and for all concession partners.