Bandenbingo - Rink Bingo|短视频|广告营销案例【ADGuider广告指南】

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Bandenbingo-溜冰场宾果

案例简介：达沃斯曲棍球俱乐部是瑞士最成功的冰球队，目前拥有 31 个冠军头衔。但在财务上，该俱乐部仍然高度依赖商品和餐饮销售。挑战是为所有特许合作伙伴开发一个增加这些销售额的想法。在比赛中，玩家撞上溜冰场面板大约 100 次。这个想法是把溜冰场面板变成宾果场。这样，一个新的有趣的游戏诞生了: 溜冰场宾果。有了 Rink Bingo 应用程序，球迷们可以在比赛中实时直播 -- 甚至在家里通过第二个屏幕。

Bandenbingo-溜冰场宾果

案例简介：Hockey Club Davos is the most successful Swiss ice-hockey team, with currently 31 championship titles. But financially, the club is still highly dependent on merchandise and catering sales. The challenge was to develop an idea to increase these sales for all concession partners.During the match, players crash into the rink panels around 100 times. The idea was to turn the rink panels into bingo fields. In doing so, a new and entertaining game is born: Rink bingo. With the Rink Bingo App, the fans were able to play live and in real time during the matches – even at home via a second screen.