18 Feet & Rising, has launched a new ad campaign for unique greetings card company, thortful, following the agency being awarded the £4m business through a competitive pitch that ended just before Christmas.Thortful was founded by Powwownow creator Andrew Pearce and wants to change the way that consumers buy cards. An industry first, thortful enables consumers to upload their own handwriting to bespoke, creative and quality cards that are delivered the next day.In the last quarter alone the company grew 10-fold eating share from the 1 billion greeting cards sold in the UK every year. thortful invested in their first ever advertising campaign, taking their idea straight to TV in a bid to drive high street shoppers online for quality cards created by the largest marketplace of designers, illustrators and photographers.The advert tackles head on the problem that before thortful, with only limited cards available online, people often struggle to find cards that truly mean something to the person they are sending them to.CreditsExecutive creative director: Anna CarpenCreative: Oli O’Neill, Louis JoplingProducer: Russell TaylorAssistant producer: Lewis O’BrienBusiness director: Andrew BarnardAccount manager: Ella RybackiChief executive and co-founder: Andrew Pearce (Thortful)Head of marketing: Sarah Pearch (Thortful)Executive producer: Otis Bell, Jess BellProduction company producer: Harriett TowlerEditor: Ben CrookPost producer: Kirsty OldfieldColourist: Lewis CrossfieldFlame artist: Taran SpearPost producer: Olivia Jessop, Jessica EatonSound: Jon ClarkeMedia: Daniel Fisk, Benjamin Quiroga