Leading conservation charity National Trust is set to unveil a new integrated brand campaign, the first step in delivering a long-term brand marketing strategy designed to increase understanding of, and connection with, the organisation’s cause: caring for special places for ever, for everyone.The spot called ‘Behind the Scenes’ gives a flavour of what goes on day-to-day, to care for over 500 special places ‘for ever for everyone’. It shows how important people are to protecting these places – whether staff and volunteers or members, donors and visitors. It also reminds viewers how important these special places are to peoples’ lives, providing places of quiet, beauty, history, memory or inspiration.CreditsExecutive Creative Director: Anna CarpenCreative Director: Will ThackerCreative: Alex Delaney, Oli O’NeillAdditional Credits: Voice: Alan Power (National Trust)Business Lead: Andrew BarnardAgency Producer: Russell Taylor, Ally GunnProduction Company: Good EggDirector: Tell No OneDOP: Maurio ChiarelloExecutive Producer: Julia ReedProducer: Rupert SavageEditor: Brendan Jenkins (tenthree)Sound Design: Sam Robson (750MPH)Post Production: Hannah Ruddlestone (MPC)Agency: MindshareClient Director: Sarah RoseStrategy Director: Rosie KitsonMedia Planning: Caroline Knott, Emily FolkesAV Planning: Carl Dzedins