My Farm|短视频|广告营销案例【ADGuider广告指南】

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我的农场

案例简介：问题 MyFarm 实验旨在将成千上万的人与食物的生产方式联系起来。作为 30 英镑年度订阅的回报，10,000 人将通过就农场日常运营问题进行投票来控制剑桥郡温波尔庄园的农场。温波农场经理理查德 · 莫里斯将为农民每月设定选项，他们将就种植什么作物、饲养什么牲畜进行辩论和投票, 以及农场对环境和野生动物的更广泛影响。对于 30 英镑的订阅费，农民将每天了解 1,200 英亩有机农场是如何运作的, 通过定期投票和参观农场一天的家庭票在农场上做出决定的权利。

我的农场

案例简介：Problem The MyFarm experiment aims to connect thousands of people with how food is produced. In return for a £30 annual subscription, 10,000 people will take control of the farm on the Wimpole Estate in Cambridgeshire by voting on issues to do with the everyday running of the farm. The Wimpole Farm Manager, Richard Morris, will set monthly options for the farmers, who will debate and vote on what crops are grown, livestock bred, and the wider impacts of the farm on the environment and wildlife. For the £30 subscription fee, the farmers will get a daily behind-the-scenes insight into how the 1,200 acre organic farm operates, the right to make decisions on the farm by voting regularly and a family ticket to visit the farm for a day.