Independent creative agency 18 Feet & Rising has launched a new through-the-line ad campaign for the UK’s largest dog welfare and rehoming charity, Dogs Trust.The TVC, titled Little Balloon Doggy, was born out of the sad truth that dogs are waiting at rehoming centres for longer than ever before. Tapping into Dogs Trust’s wider ambition to change perceptions of rescue dogs in the UK, encouraging the dog loving public to think about rescuing a dog before they buy, the campaign shows that rescue dogs come in all shapes and sizes, but that they have one thing in common – they’re just waiting for that ‘Special Someone’ who knows that ‘a dog is for life’.The national launch follows the successful Now Here campaign for Dogs Trust, Evesham. Embracing the charity’s upbeat philosophy and unadulterated love of all things dog, Now Here consisted of bold, energetic TV, print and digital, and resulted in the highest website traffic the Rehoming Centre has ever seen, with more than 50% uplift; and an increase of 42% in centre footfall.CreditsClient:Nick Daniel – Marketing Director - Dogs TrustNatalie Mooney – Marketing Officer - Dogs TrustAlexandra Jackson – Marketing Assistant - Dogs TrustCreatives:Anna Carpen - Executive Creative Director - 18 Feet & RisingLouis Jopling - 18 Feet & RisingOli O’Neill - Creative - 18 Feet & RisingPlanner:Rob Ward - Business Director - 18 Feet & RisingAndrew Barnard - Senior Account Manager - 18 Feet & RisingEmma French - Agency Producer - 18 Feet & RisingJulia Methold - Head of ProductionLewis O’Brien - Assitant Producer - 18 Feet & RisingSam Barcham - DesignerAndy Brook - Head of StudioMedia Company:The 7 StarsTVCProduction Company: Another Film CompanyDirector: Steve ReevesProducer: Tim MarshallEditor: Scot Crane – The QuarryPost-production: Electric Theatre CollectiveAudio: Munzie - Grand CentralOOH / Digital:Stephen Agnew - DirectorLundi Shackleton - ProducerMartin Bridge - EditorPost-production: ZoneMartin Phelps - Photographer