Wheyhey, the rapidly expanding healthy treat company and makers of sugar free, high-protein ice cream, has teamed up with creative partner 18 Feet & Rising to scale its marketing operation in the UK.18 Feet & Rising and Wheyhey have collaborated on ‘The Wheyhey Way’, an integrated summer campaign designed to support the brand’s distribution in Tesco and Sainsbury’s. The aim of the activity is to show that healthy doesn’t need to be boring.Together with Blinkink director Michael Marczewski, 18 Feet & Rising has created three films, print creative and out of home for the brand. The campaign explores how awesome the world looks if observed through a pair of Wheyhey sunglasses, making everyday scenarios way more fun and a tiny bit outrageous.CreditsProduction Company: BlinkinkDirector: Michael Marczewski, BlinkinkProducer: Matt Marsh, BlinkinkCreative Partner: Anna Carpen, 18 Feet & RisingExecutive Creative Director: Will Thacker, 18 Feet & RisingCreatives: Julie Herskin / Louis Jopling, 18 Feet & RisingAgency Producer: James Faupel / Georgia Dickinson, 18 Feet & RisingAudio: Aaron Taffel @ Grand Central Sound Studio