OREO x Game of Thrones|微电影|广告营销案例【ADGuider广告指南】

OREO x 权力的游戏

案例简介：写一个关于电影中发生的事情的简短总结这部 50 秒的电影反映了真实节目的开场演职员，我们看到一个由大约 3,000 块奥利奥饼干组成的王国从地面上升到《权力的游戏》 (GoT) 主题音乐。这部电影是对该剧景观的全面鸟瞰。当相机从维斯特洛的一个地方传播到下一个地方时，我们看到每个王国的标志性建筑和结构都变得栩栩如生，完全由奥利奥饼干制成。从君临到龙石再到临冬城，最后在城堡黑/墙解决，我们看到黑暗的饼干碎片和奶油中的一切都充满活力。这部电影通过展示可供购买的四个定制 OREO 权力游戏饼干浮雕和限量版包装来解决问题。陪审团的文化/背景信息 GoT 开幕演职员表是该节目最具标志性的元素之一。该序列本身获得了艾美奖奖，并被列入电视史上许多最佳开奖名单。虽然角色消失了，情节来来去去，但开场演职员表在该剧的每一集和每一季都保持不变。开场演员表将观众置于节目的位置，飞越虚构世界的地图，并显示不同的关键位置相互关系。所显示的一系列位置是针对每一集定制的，仅包含该周行动中的位置。该剧当前的情节也充满活力，因为它们描绘了当城堡被局外人征服时的修正统治标志，或者当王国经历火灾时显示烟雾。

OREO x 权力的游戏

案例简介：Write a short summary of what happens in the film The 50-second film mirrors the opening credits of the actual show, and we see a kingdom of around 3,000 OREO cookies rise from the ground set to the Game of Thrones (GoT) theme music. The film is one sweeping birds-eye view of the show’s landscape. As the camera travels from one part of Westeros to the next, we see the iconic buildings and structures from each kingdom come to life, made entirely of OREO cookies. Traveling from King’s Landing to Dragonstone to Winterfell, and finally resolving at Castle Black/The Wall, we see everything animated in dark cookie pieces and creme. The film resolves by revealing the four custom OREO Game of Thrones cookie embossments and limited-edition packaging available for purchase. Cultural/Context information for the jury The GoT opening credits are one of the most iconic elements of the show. The sequence itself has won an Emmy Award, and has been named to many lists of best opening credits in television history. While characters die off and plotlines come and go, the opening credits have remained a constant presence across every episode and season of the show. The opening credits ground the viewer in the show’s locations, flying across the map of the fictional world and showing where different key locations are in relation to each other. The series of locations shown is customized to each episode, with only the locations that will be featured in that week’s action included. The credits are also dynamic to the current plotlines of the show, as they portray a revised ruling sigil when a castle is conquered by an outsider, or show smoke when a kingdom experiences a fire.