Sos Sms|短视频|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

Sos 短信

案例简介：执行通过短信收到邀请后，用户可以通过回复短信邀请或进入网站，在红十字会数据库中注册他/她的个人医疗信息。与运营商达成协议，SOS 短信服务作为紧急号码提供,当救援人员从病人的手机上拨打 * SOS 时，不会显示任何明智的个人信息，只有性别、年龄、身高和体重，以正确识别病人。但是救援人员可以获得重要信息，如血型、过敏、医疗状况、怀孕、药物或任何其他重要数据。结果自 2015年3月19日以来，在发布前阶段，通过短信邀请了 300,000 名用户。到目前为止，40% 名用户已经成功地在红十字会数据库中注册了他们的个人医疗信息。启动阶段将得到全国媒体运动的支持，之后我们预计将覆盖墨西哥 80% 的手机用户。战略墨西哥红十字会每天参加 3,000 多次紧急情况。在 5% 的病例中，病人死于没有基本的医疗信息。处于休克或昏迷状态且没有医疗标签的患者。通过 SOS 短信服务，红十字会救援人员可以通过病人的手机访问病人的医疗信息，即使在锁定屏幕模式下也是如此。因此，任何手机都可以成为拯救它主人生命的工具。

Sos 短信

案例简介：Execution After receiving an invite via SMS, the user can register his/her personal medical information in the Red Cross database, either by replying the SMS invitation or by entering the website.In agreement with the carrier, the SOS SMS service is available as an emergency number, accesible through the emergency screen.When a rescuer dials *SOS from the patient's cellphone, no sensible personal information is displayed, just gender, age, height and weight, to properly identify the patient. But important information is available to the rescuer, like blood type, allergies, medical conditions, pregnancy, medicated drugs, or any other vital data. Outcome In the pre-launch stage 300,000 users were invited via SMS, since march 19th 2015.So far, 40% have successfully registered their personal medical information in the Red Cross database.The launch stage will be supported by a national media campaign, after which we expect to reach 80% of all the cellphone users in Mexico. Strategy Every day the Mexican Red Cross attends more than 3,000 emergencies. In 5% of the cases, patients die for not having basic medical information available. Patients who are in state of shock or unconscious and that don't have a medical tag.With the SOS SMS service, Red Cross rescuers can access the patient's medical information through the patient's cellphone, even in locked-screen mode. And so, any cellphone can become a tool to save it's owner's life.