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通过短信 SOS
案例简介：简要解释 在巴西，无家可归的儿童是一个可悲的现实，他们聚集在交通灯上，向司机寻求帮助或金钱。每个人都习惯了这一点，以至于它不再移动他们，每个人都关上车窗，不要被这些孩子 “打扰”。所以我们找到了一个简单的方法让他们的声音通过这些眼镜: 隐藏在交通灯旁边的一个小蓝牙天线向该地区附近的手机发送短信，好像是孩子们在做这件事，要求司机向 Obra do berç o 捐赠, 这样他们就会有地方去。 每个人都习惯了在街上看到这些小孩子，他们甚至不再注意到他们。当你从街上看到的一个无家可归的孩子那里收到的信息时，这种情况会在一秒钟内改变，这是你从未预料到的。 人们也避免直接给他们钱，因为他们永远不知道这笔钱会去哪里，所以这是一种方便帮助的方式，因为他们会在那里捐少量钱, 在短信链接后，到一个他们知道会帮助他们的严肃机构。特技表演发生在不同的日子里，在里约市一些最繁忙的十字路口。 我们可以衡量的是非常令人愉快的: 在运动进行期间，捐款突然增加: 该机构的永久赞助商 (每月登记捐款的人) 增加了 18% 以上，对网站的访问几乎增加了两倍 (资料来源: OBRJ)。
通过短信 SOS
案例简介：Brief Explanation Homeless children are a sad reality in Brazil and they gather on traffic lights, where they ask drivers for help or money. Everyone is so used to this that it doesn't move them anymore and everyone have their car windows shut not to be “bothered” by these children. So we found a simple way to get their voices through these glasses: A small Bluetooth antenna hidden next to the traffic lights send out sms’s to cell phones near the area as if it were the kids doing it, asking drivers to please donate to Obra do Berço, so that they’ll have a place to go. Everyone is so used to seeing these little kids on the streets that they don’t even notice them anymore. This changes in a second when you’re reached in a way that you never expected by a message directed at you, coming from a homeless child you’re seeing in the middle of the street. People also avoid giving money directly to them because they never know where this money will go, so this was a way to facilitate the help, since they’d donate a small amount right there, following a link on the SMS, to a serious institution that they knew would help them. The stunt happened in different days, on some of the busiest intersections around the city of Rio. What we could measure was very pleasing to the eye and the heart: A sudden increase in donations while the campaign was happening: the number of permanent sponsors of the institution (those who register to donate monthly) increased over 18% and visits to the website almost tripled (source: OBRJ).
SOS BY SMS
案例简介：简要解释 在巴西，无家可归的儿童是一个可悲的现实，他们聚集在交通灯上，向司机寻求帮助或金钱。每个人都习惯了这一点，以至于它不再移动他们，每个人都关上车窗，不要被这些孩子 “打扰”。所以我们找到了一个简单的方法让他们的声音通过这些眼镜: 隐藏在交通灯旁边的一个小蓝牙天线向该地区附近的手机发送短信，好像是孩子们在做这件事，要求司机向 Obra do berç o 捐赠, 这样他们就会有地方去。 每个人都习惯了在街上看到这些小孩子，他们甚至不再注意到他们。当你从街上看到的一个无家可归的孩子那里收到的信息时，这种情况会在一秒钟内改变，这是你从未预料到的。 人们也避免直接给他们钱，因为他们永远不知道这笔钱会去哪里，所以这是一种方便帮助的方式，因为他们会在那里捐少量钱, 在短信链接后，到一个他们知道会帮助他们的严肃机构。特技表演发生在不同的日子里，在里约市一些最繁忙的十字路口。 我们可以衡量的是非常令人愉快的: 在运动进行期间，捐款突然增加: 该机构的永久赞助商 (每月登记捐款的人) 增加了 18% 以上，对网站的访问几乎增加了两倍 (资料来源: OBRJ)。
SOS BY SMS
案例简介：Brief Explanation Homeless children are a sad reality in Brazil and they gather on traffic lights, where they ask drivers for help or money. Everyone is so used to this that it doesn't move them anymore and everyone have their car windows shut not to be “bothered” by these children. So we found a simple way to get their voices through these glasses: A small Bluetooth antenna hidden next to the traffic lights send out sms’s to cell phones near the area as if it were the kids doing it, asking drivers to please donate to Obra do Berço, so that they’ll have a place to go. Everyone is so used to seeing these little kids on the streets that they don’t even notice them anymore. This changes in a second when you’re reached in a way that you never expected by a message directed at you, coming from a homeless child you’re seeing in the middle of the street. People also avoid giving money directly to them because they never know where this money will go, so this was a way to facilitate the help, since they’d donate a small amount right there, following a link on the SMS, to a serious institution that they knew would help them. The stunt happened in different days, on some of the busiest intersections around the city of Rio. What we could measure was very pleasing to the eye and the heart: A sudden increase in donations while the campaign was happening: the number of permanent sponsors of the institution (those who register to donate monthly) increased over 18% and visits to the website almost tripled (source: OBRJ).
通过短信 SOS
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SOS BY SMS
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