本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
Pinlist
案例简介：活动描述 我们将 Pinterest “pin it” 按钮带到现实生活中，并将其放在数百种产品上。如果人们看到了他们喜欢的东西，他们所要做的就是钉它。就像他们在网上做的那样。这些商品直接进入了他们的 Pinterest 板。我们任何一个拥有 Pinterest 账户的客户都会立即成为我们产品的数字展厅。 结果 我们把我们的商店变成了一个巨大的 Pinterest 板。在第一周，我们有 1.200 个客户制作的 Pinterest 板，里面全是 Tok & Stok 产品。顺便说一句，创造了一种新的零售工具，可以改变人们购买家具的方式。 战略 我们的客户有两个我们不想改变的习惯。参观我们的商店以了解我们的产品在现实生活中的外观和感觉的习惯，以及在数字环境中花时间与他人互动以最终做出购买决定的习惯。Pin 列表是一种以创新和简单的方式整合这两种行为的方法。Tok & Stok 是一家价格适中的商店，买方年龄群体很年轻，65% 不到 30 岁。这允许 265 点的亲和力指数与 Pinterest。 概要 Tok & Stok 是巴西最大的家具连锁店，购买家具仍然依赖于实体体验。人们实际上必须去商店触摸、观看和坐在东西上。然而，购买决策过程通常会在得到其他人的意见后，在数字环境中结束。简报是将参观商店的实际体验与购买决策过程的社交和数字方面结合起来。我们把购买家具的体验变成了更社会化、更有趣、更轻松的体验。 执行 该按钮通过 Pin 列表应用程序与您在移动设备上的 Pinterest 帐户同步。这些按钮是无线的，由内部电池供电。我们使用 BLE (蓝牙低能量)，一种低接触技术，以确保引脚永远不会指向错误的手机。即使手机处于待机模式，它也能工作。250 个 “别针” 按钮和一个月销售额为 35 毫米的商店。现实生活中的 “别针” 按钮是一种可以大规模生产并在所有 Tok & Stok 商店使用的设备。我们的客户生成的板是共享的，有助于传播我们的产品和优惠。
Pinlist
案例简介：Campaign Description We brought the Pinterest "pin it" button to real life and placed it on hundreds of our products. If people saw something they liked, all they had to do was pin it. Just as they do online. The items went straight to their Pinterest boards.Any one of our clients with a Pinterest account instantly became a digital showroom for our products. Outcome We turned our store into a giant Pinterest board. During the first week, we had 1.200 Pinterest boards made by our clients, full of Tok & Stok products. And, by the way, created a new retail tool that can change the way people buy furniture. Strategy Our customers have two habits we don’t want to change. The habit of visiting our stores to know how our products look and feel in real life and the habit of taking their time and interacting with others in the digital environment to finally make the purchase decision. The pin list is a way to integrate the two behaviors in an innovative and easy way. Tok&Stok is a store with accessible prices, the buyer age group is young, with 65% being under thirty. This allows for an affinity index of 265 points with Pinterest. Synopsis Tok & Stok is the largest furniture chain in Brazil.Buying furniture is something that still relies on the physical experience. People actually have to go to the store to touch, look and sit on things. However, the purchase decision process often ends up in the digital environment, after they get other people’s opinions.The brief was to integrate the physical experience of visiting the stores with the social and digital side of the purchase decision process. And we turned the buying furniture experience into a more social, interesting and easy experience. Execution The button is synched with your Pinterest account on mobile through the Pin list app. The buttons are wireless and fed by an internal battery. We used BLE (Bluetooth low energy), a low reach technology, to assure the pin never goes to the wrong mobile phone. It works even when the phone is on standby mode. 250 “Pin It” buttons and a store with monthly sales of US$ 35MM.The real life “pin it” button is a device that can be produced in scale and used at all Tok&Stok stores. The boards generated by our customers were shared and helped to spread the word about our products and offers.
Pinlist
案例简介：活动描述 我们将 Pinterest “pin it” 按钮带到现实生活中，并将其放在数百种产品上。如果人们看到了他们喜欢的东西，他们所要做的就是钉它。就像他们在网上做的那样。这些商品直接进入了他们的 Pinterest 板。我们任何一个拥有 Pinterest 账户的客户都会立即成为我们产品的数字展厅。 结果 我们把我们的商店变成了一个巨大的 Pinterest 板。在第一周，我们有 1.200 个客户制作的 Pinterest 板，里面全是 Tok & Stok 产品。顺便说一句，创造了一种新的零售工具，可以改变人们购买家具的方式。 战略 我们的客户有两个我们不想改变的习惯。参观我们的商店以了解我们的产品在现实生活中的外观和感觉的习惯，以及在数字环境中花时间与他人互动以最终做出购买决定的习惯。Pin 列表是一种以创新和简单的方式整合这两种行为的方法。Tok & Stok 是一家价格适中的商店，买方年龄群体很年轻，65% 不到 30 岁。这允许 265 点的亲和力指数与 Pinterest。 概要 Tok & Stok 是巴西最大的家具连锁店，购买家具仍然依赖于实体体验。人们实际上必须去商店触摸、观看和坐在东西上。然而，购买决策过程通常会在得到其他人的意见后，在数字环境中结束。简报是将参观商店的实际体验与购买决策过程的社交和数字方面结合起来。我们把购买家具的体验变成了更社会化、更有趣、更轻松的体验。 执行 该按钮通过 Pin 列表应用程序与您在移动设备上的 Pinterest 帐户同步。这些按钮是无线的，由内部电池供电。我们使用 BLE (蓝牙低能量)，一种低接触技术，以确保引脚永远不会指向错误的手机。即使手机处于待机模式，它也能工作。250 个 “别针” 按钮和一个月销售额为 35 毫米的商店。现实生活中的 “别针” 按钮是一种可以大规模生产并在所有 Tok & Stok 商店使用的设备。我们的客户生成的板是共享的，有助于传播我们的产品和优惠。
Pinlist
案例简介：Campaign Description We brought the Pinterest "pin it" button to real life and placed it on hundreds of our products. If people saw something they liked, all they had to do was pin it. Just as they do online. The items went straight to their Pinterest boards.Any one of our clients with a Pinterest account instantly became a digital showroom for our products. Outcome We turned our store into a giant Pinterest board. During the first week, we had 1.200 Pinterest boards made by our clients, full of Tok & Stok products. And, by the way, created a new retail tool that can change the way people buy furniture. Strategy Our customers have two habits we don’t want to change. The habit of visiting our stores to know how our products look and feel in real life and the habit of taking their time and interacting with others in the digital environment to finally make the purchase decision. The pin list is a way to integrate the two behaviors in an innovative and easy way. Tok&Stok is a store with accessible prices, the buyer age group is young, with 65% being under thirty. This allows for an affinity index of 265 points with Pinterest. Synopsis Tok & Stok is the largest furniture chain in Brazil.Buying furniture is something that still relies on the physical experience. People actually have to go to the store to touch, look and sit on things. However, the purchase decision process often ends up in the digital environment, after they get other people’s opinions.The brief was to integrate the physical experience of visiting the stores with the social and digital side of the purchase decision process. And we turned the buying furniture experience into a more social, interesting and easy experience. Execution The button is synched with your Pinterest account on mobile through the Pin list app. The buttons are wireless and fed by an internal battery. We used BLE (Bluetooth low energy), a low reach technology, to assure the pin never goes to the wrong mobile phone. It works even when the phone is on standby mode. 250 “Pin It” buttons and a store with monthly sales of US$ 35MM.The real life “pin it” button is a device that can be produced in scale and used at all Tok&Stok stores. The boards generated by our customers were shared and helped to spread the word about our products and offers.
Pinlist
暂无简介
Pinlist
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
