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喝
案例简介:Tok & Stok 在 DDB Brasil 签署的新活动中强化了品牌的概念,包括电影和印刷。为了证明 Tok & Stok 的家具易于组装,该活动使用了像教程这样的广告来展示它有多简单。起初,公众对这个场景感到惊讶和困惑,但是当每一出戏结束时,不理解就消失了,当它被揭示,而不是组装提示时, 他们实际上在读捷克的蛋糕食谱或印度尼西亚的饮料食谱,甚至还有巴斯克歌曲 “哦苏珊娜” 的歌词。
喝
案例简介:Tok&Stok reinforces the brand’s concept in its new campaign signed by DDB Brasil, with film and print. To prove that Tok&Stok’s furniture is easy to assemble, the campaign uses commercials like tutorials to show how simple it is. The public, at first, is surprised and confused towards the scene, but the incomprehension is undone by the end of each play, when it is revealed that, instead of assembly tips, they were actually reading a cake recipe in Czech or a drink recipe in Indonesian, and even the lyrics to the song “Oh Suzana” in Basque.
Drink
案例简介:Tok & Stok 在 DDB Brasil 签署的新活动中强化了品牌的概念,包括电影和印刷。为了证明 Tok & Stok 的家具易于组装,该活动使用了像教程这样的广告来展示它有多简单。起初,公众对这个场景感到惊讶和困惑,但是当每一出戏结束时,不理解就消失了,当它被揭示,而不是组装提示时, 他们实际上在读捷克的蛋糕食谱或印度尼西亚的饮料食谱,甚至还有巴斯克歌曲 “哦苏珊娜” 的歌词。
Drink
案例简介:Tok&Stok reinforces the brand’s concept in its new campaign signed by DDB Brasil, with film and print. To prove that Tok&Stok’s furniture is easy to assemble, the campaign uses commercials like tutorials to show how simple it is. The public, at first, is surprised and confused towards the scene, but the incomprehension is undone by the end of each play, when it is revealed that, instead of assembly tips, they were actually reading a cake recipe in Czech or a drink recipe in Indonesian, and even the lyrics to the song “Oh Suzana” in Basque.
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基本信息
- 广告战役: #Tok & Stok-平面-05e3#
- 广告品牌: Tok & Stok
- 发布日期: 2000
- 行业领域: 互联网服务 , 房产/家居 , 日用品/母婴
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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