Live Interactive Billboard Against Agression|短视频,户外,活动|广告营销案例【ADGuider广告指南】

现场互动广告牌反对侵略

案例简介：荷兰的公共服务雇员越来越经常在街上面临侵略和暴力。不幸的是，当旁观者遇到这样的情况时，他们没有经常进行干预。我们在阿姆斯特丹和鹿特丹使用现场互动广告牌，将人们置于类似的情况下，让他们面对无所作为。简要说明: 荷兰的公共服务雇员越来越经常在街上面临侵略和暴力。不幸的是，当旁观者遇到这样的情况时，他们没有经常进行干预。我们在阿姆斯特丹和鹿特丹使用现场互动广告牌，将人们置于类似的境地，这让他们面临无所作为的局面。我们真的在向他们举着一面镜子。拍摄路人的照片同时作为真人大小的图像显示在一个巨大的视频屏幕/广告牌上。第二层以前录制的蓝屏电影已经被编辑成屏幕上的实时图像。我们看到救护车到达了第二层。街上的一群年轻人开始猛烈地骚扰救护车工作人员。在这部电影中不知不觉地扮演配角的旁观者什么也没做。荷兰政府正在利用这种互动传播媒介来面对这样的情况，并向他们提供一些如何应对街头侵略的建议。向别人寻求帮助，一起说出来。叫警察。和受害者呆在一起。给警察拍照片并提交报告。

现场互动广告牌反对侵略

案例简介：Public service employees in the Netherlands face aggression and violence on the streets more and more often. Onlookers unfortunately do not intervene often enough when they encounter a situation like this. We use a live interactive billboard in Amsterdam and Rotterdam to place people in a similar situation witch confronts them with their inactivity. Brief Explanation: Public service employees in the Netherlands face aggression and violence on the streets more and more often. Onlookers unfortunately do not intervene often enough when they encounter a situation like this. We use a live interactive billboard in Amsterdam and Rotterdam to place people in a similar situation, which confronts them with their inactivity. We are literally holding up a mirror to them. Shots being filmed of passers-by are shown simultaneously as life-sized images on a huge video screen/billboard. A second layer of previously recorded blue screen film has been edited into the live images on the screen. We see an ambulance arrive in this second layer. A group of youths on the street start aggressively hassling the ambulance workers. The onlookers, who unknowingly play a supporting role in this film, do not do anything. The Dutch government is utilising this interactive communications medium to confront the public with a situation like this and to provide them with a few tips on how to react to aggression on the streets. Ask others for help and speak out together. Call the police. Stay with the victim. Make photos for the police and file a report.