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反对悲惨生活的运动 (平静): 我们在这里
案例简介：
反对悲惨生活的运动 (平静): 我们在这里
案例简介：
Campaign Against Living Miserably (CALM): We're Here by JCDecaux
案例简介：
Campaign Against Living Miserably (CALM): We're Here by JCDecaux
案例简介：
反对悲惨生活的运动 (平静): 我们在这里
暂无简介
Campaign Against Living Miserably (CALM): We're Here by JCDecaux
暂无简介
基本信息
- 广告品牌： Campaign Against Living Miserably (CALM)
- 发布日期： 2021
- 行业领域： 其他
- 媒体类别： 海报/平面 , 活动
- 广告语言： 英语
- 媒介平台： 网络
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案例详情
Suicide prevention charity Campaign Against Living Miserably (CALM) has launched a hard-hitting OOH campaign in partnership with JCDecaux UK. At a time when the nation's mental health is under the spotlight, and people are not sure who to turn to for help, the ‘We’re Here’ campaign aims to generate greater visibility of the charities life-saving services. The last 12 months have been like no other. With many of us experiencing struggles with our mental health, from social isolation, unemployment and money worries, through to domestic abuse, grief and bereavement. All of which have meant CALM’s helpline is needed now, more than ever.Running across JCDecaux UK’s digital and billboard sites across the UK, the OOH campaign uses wordplay treatment to normalise CALM’s helpline service for people who might be scared of reaching out, or who don’t know where to turn when things get tough.
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