To mark The Championships 2018, the All England Club (AELTC) is leveraging technical innovation to celebrate its history, telling the story of the world’s oldest tennis tournament through animation that dazzles the eyes.To honor the 150th anniversary of the All England Club, and 50 years of Open tennis, the #TakeOnHistory campaign features a 60-second animated trailer, showing the evolution of Wimbledon from its beginnings in 1877 up to the present day.It starts with an illustration of the competition in its early days, with smartly, and overly-dressed men and women, with an animated image of first champion Spencer Gore. It travels through the eras, the animation style morphing with the times, like going from a bucolic horse-drawn lawn roller to mechanized ones, hand-changed scoreboards to lighted ones. It ends with manga anime-style representations of powerful Roger Federer and Serena Williams, showing the ways the All England Club has changed and improved over time.The campaign was created by McCann London and developed with Nexus Studios and directors Smith & Foulkes. It aims to illustrate Wimbledon’s brand essence of ‘In pursuit of greatness”, now in its third year. According to a release, Wimbledon “champions a philosophy of constant improvement, which it demonstrates through content, its partners and its players.”CreditsClient – WimbledonBrand Manager – Harry KerrHead of Marketing, Commercial & Hospitality– James RalleyHead of Communications, Content & Digital – Alexandra WillisMcCannExecutive Creative Director – Rob DoubalExecutive Creative Director – Laurence ThomsonChief Strategy Officer – Theo Izzard BrownHead of Integrated Production – Sergio LopezCreative Director – Alexei BerwitzCreative Director – Rob WebsterCreative – James CrosbyCreative – Will CottamExecutive Producer – Clare SullivanProducer – Claire HopkinsProducer – Anna CartwrightManaging Partner – James LathamBusiness Director – Tommy SmithAccount Director – Christos CardovillisAccount Manager – Tom BainesPlanner – Emily EllisProject Director – Daniela LoccisanoSound Engineer – Adam SmythProduction Company – Nexus StudiosDirectors – Smith & FoulkesExecutive Creative Director – Chris O’ReillyExecutive Producer – Tracey CooperProduction Manager – Annika Bauer