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全英草地网球俱乐部: 麦肯 · 伦敦掷硬币
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全英草地网球俱乐部: 麦肯 · 伦敦掷硬币
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All England Lawn Tennis Club: Coin Toss by McCann London
案例简介:
All England Lawn Tennis Club: Coin Toss by McCann London
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全英草地网球俱乐部: 麦肯 · 伦敦掷硬币
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All England Lawn Tennis Club: Coin Toss by McCann London
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Wimbledon has played homage to its finalists in a film where it shot special edition coins into space - and brought them back for this year's tournament.To celebrate the four finalists who have made it through the fortnight, the AELTC worked with McCann London and Craft London to create a new 60-second film, 'The Coin Toss'.The coins that will be used for the coin tosses at this year’s Championships’ Finals have travelled to space and back. NASA Astronaut Drew Feustel visited The Championships 2017 with his wife Indira and fellow astronaut Tim Peake, and it was then that he and Philip Brook CBE, chairman of the All England Lawn Tennis Club (AELTC), came up with the idea to take a special pair of coins from Wimbledon with him aboard his six-month long mission.Narrated by Brook, the film compares the unending betterment of athletes to the space race. The film will be distributed globally on TV and online to promote the Finals Weekend on Saturday 13 and Sunday 14 July.
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