As the three-week countdown to Wimbledon 2019 begins, the All England Lawn Tennis Club (AELTC) has launched #JoinTheStory to demonstrate how sport and society are entwined. The story of the Wimbledon Championships began back in 1877, a year after the game of lawn tennis was devised, making it the oldest tennis tournament in the world. Over its 142 year history, it has not only seen many tense finals and sore losers but during this time, the world has experienced two world wars, five coronations and 24 prime ministers.Created by McCann London, #JoinTheStory showcases Wimbledon moments throughout time that have shared the front page with some of the biggest stories of recent history and beyond, which demonstrates how sport and society have influenced each other throughout history. AELTC has launched the campaign with a film called The Story Continues, which follows a selection of landmark headlines from Wimbledon and the global news archive. Among the juxtapositions, Amelia Earhart was the first female aviator to fly solo across the Atlantic Ocean in the same year as Althea Gibson became the first black woman to win Wimbledon. In the same year that Roger Federer redefined the way tennis is played, the Human Genome was documented, and in the same year that the first man landed on the moon, Billie Jean King lead the right for equality in tennis. Such comparisons, portrayed across a backdrop of an orchestral cover of Oasis' ballad Live Forever, illustrates how feats of human endeavour that are newsworthy take place on and off the court. There will be a mini-series produced by Livewire Sport that showcases five of the stories referenced in the trailer. CreditsClient: WimbledonBrand & Manager: Harry KerrHead of Marketing and Commercial: James RalleyCommercial & Media Director: Mick DesmondHead of Communications, Content & Digital: Alexandra WillisCreative Agency: McCannChief Creative Officers: Rob Doubal and Laurence ThomsonCreative Directors: Rob Webster and Alexei BerwitzSenior Creatives: Matt Searle and Olly WoodBusiness Director: Tommy SmithAccount Manager: Alice LindsayProject Director: Daniela LoccisanoChief Strategy Officer: Theo Izzard-BrownPlanner: Emily EllisExecutive Producer: Jonathan DavisAgency Producer: Anna CartwrightHead of Art: Dan HowarthDesigner: Matthew ThomasHead of Business Affairs: Molly StrasserAnimation Studio: BlinkinkDirector: Elliot DearExecutive Producer: Bart YatesProducer: Georgina FillmoreProduction Coordinator: Maryam AnibabaDirectory of Photography: Max HalsteadArt Director: Sean HoganWardrobe: Zelda SellarsPost-Production Comp Lead: Sean MartinCompositor: Emre SamioğluCompositor: John WilkinsonCompositor: Dan Ruiz3D Lead: Quentin Vien3D Team Member: Sandrine Gimenez3D Team Member: Lisa George-Gilroy3D Team Member: Sophie Blayrat3D Team Member: Klaas-Harm de Boer3D Team Member: Florent Rousseau3D Team Member: Mark ArdissonMatte Painter: Metin Gungor Editor: Christina ConradiTitles and Motion Graphics: Roland LukacsiStock Source and Image Rights: Jody Winterbottom @ The Directors StudioNews Researcher and Writer: Rebekah LuckingAudioSound Engineer: Jack Sedgwick @ WaveSound Producer: Beth Tomlin and Matt WyattMusicTitle: Live ForeverComposer: Noel GallagherPublisher: Sony/ATV Music Publishing LtdArtist/Arranger: Fred AshworthMaster Recording Owner: Native Music Supervision Ltd