本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
全英草地网球俱乐部: 追求伟大: 麦肯·埃里克森 (McCann Erickson) 创作的一年
案例简介：
全英草地网球俱乐部: 追求伟大: 麦肯·埃里克森 (McCann Erickson) 创作的一年
案例简介：
All England Lawn Tennis Club: In Pursuit of Greatness: A Year in the Making by McCann Erickson
案例简介：
All England Lawn Tennis Club: In Pursuit of Greatness: A Year in the Making by McCann Erickson
案例简介：
全英草地网球俱乐部: 追求伟大: 麦肯·埃里克森 (McCann Erickson) 创作的一年
暂无简介
All England Lawn Tennis Club: In Pursuit of Greatness: A Year in the Making by McCann Erickson
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
The All England Club (AELTC) is launching a global campaign ahead of Wimbledon as it looks to grow its brand beyond traditional audiences and into Asia.The ‘In Pursuit of Greatness’ campaign will launched across digital and social media before hitting cinemas with 60-second films showing throughout the UK. The AELTC has said it will focus particularly on Facebook, YouTube and Snapchat in an effort to target the younger demographic.It will also span out of home with ads at tube and railways stations local to the event. The BBC is expected to show the content as part of its build up coverage to the tournament, which starts on 3 July.Created by McCann Erickson London, the campaign was given a soft launch at last year’s event, however it will now extend to the US, Europe and Asia as part of the AELTC’s plans to champion the Wimbledon brand as a truly unique grand slam.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
