Clothes Reborn with Pride|短视频,图文|广告营销案例【ADGuider广告指南】

自豪地重生的衣服

案例简介：欧洲领先的在线时尚平台Zalando与波兰品牌MISBHV和非政府组织 “反对同性恋恐惧症运动” 联手，创造了带有社会重要信息的服装。它们是用LGBTQIA人在袭击中穿着的被毁衣服制成的。“骄傲的衣服重生” 运动的目的是分享真实的故事，证明波兰的同性恋恐惧症规模，并通过赞助其法律和心理支持计划来支持反对同性恋恐惧症运动。最近几天，波兰LGBTQIA社区的状况一直在恶化。LGBTQIA激进分子在华沙纪念碑上悬挂彩虹旗后被捕并被起诉，反对派议员在议会抗议中穿着多色服装和口罩。同时，我们观察到警察对参加抗议活动以支持被捕激进分子的人的侵略有所增加。抗议活动发生在波兰最大的城市。在最近结束的波兰总统竞选期间，赢得这次选举的安德烈·杜达 (Andrzej Duda) 说: “LGBT不是人，而是意识形态。在所有合作伙伴的社交媒体频道上发布的主要电影赋予了在波兰受到迫害的LGBTQIA社区的声音，并反映了他们所面临的危险。定期在全国各地。除了为波兰的LGBTQIA + 社区奉献衣服，zalando品牌已决定通过赞助由“ 反对同性恋恐惧症运动 ”运行的选定计划来支持它。他们针对寻求法律和心理支持的暴力受害者。-非常重要的是，像Zalando这样的广受认可的品牌，参与社会运动并大声疾呼歧视-从反对同性恋恐惧症运动中增加了Jakub Lendzion。由180heartbeats Jung v. Matt，波兰为Zalando创建的综合广告，类别包括: 时尚，公共利益，非政府组织，零售服务。

自豪地重生的衣服

案例简介：Zalando, Europe’s leading online platform for fashion joined forces with the Polish brand MISBHV and the NGO Campaign Against Homophobia to create clothes with a socially important message. They were made from destroyed clothes that LGBTQIA+ people wore during the attacks. The aim of the campaign "Clothes reborn with pride" is to share real stories that prove the scale of homophobia in Poland and to support the Campaign Against Homophobia by sponsoring their legal and psychological support programs. In recent days, the situation of the LGBTQIA+ community in Poland has been constantly deteriorating. LGBTQIA+ activists were arrested and charged after hanging the rainbow flag on Warsaw monuments, opposition lawmakers wore multicolor clothing and masks in a protest in Parliament. At the same time, we observe increased police aggression against those taking part in protests to support the arrested activists. The protests take place in the largest cities across Poland. During the recently ended presidential campaign in Poland, Andrzej Duda who won this election said "LGBT is not people - it's ideology. The main film published on the social media channels of all partners empowers the voice of the LGBTQIA+ community which is persecuted in Poland and reflects the dangers they face on a regular basis all over the Country. In addition to dedicating clothes to the LGBTQIA+ community in Poland, the Zalando brand has decided to support it by sponsoring selected programs run by Campaign Against Homophobia. They are addressed to victims of violence seeking legal and psychological support. - It is extremely important that widely recognized brands, such as Zalando, engage in social campaigns and speak out about discrimination - adds Jakub Lendzion from the Campaign Against Homophobia. Integrated advertisement created by 180heartbeats + Jung v. Matt, Poland for Zalando, within the categories: Fashion, Public Interest, NGO, Retail Services.