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在你的前任之后交换衣服
案例简介：分手可能很艰难，与亲人说再见通常比分手后很久留在壁橱里的财物更容易，这唤起了美好和糟糕的回忆。今年，Zalando表明，情人节是一个不明显，但理想的机会，把事情整理好，给他们第二次生命。为此，该平台准备了一个专门的活动，展示了三个爱情故事，以及在情感的影响下，英雄们对前伴侣的衣服做了什么。以合理的方式摆脱他们被证明和分手本身一样困难。Zalando pre-owned没有扔掉衣服，而是在循环原则的指导下，为地球的利益提供了延长寿命的可能性。通过这种象征性的方式，该平台试图教育消费者在不遵守可持续时尚规则的情况下摆脱衣服的影响，改变他们的习惯并鼓励他们做出更有意识的选择。通过使Zalando客户能够直接在平台上赋予他们的衣服第二次生命，二手系列为do.更多的可持续发展战略做出了重大贡献，支持延长5000万件物品的使用寿命并消除一次性塑料2023年的目标。由180heartbeats + Jung v. Matt，波兰为Zalando创建的数字广告，类别内: 时尚，专业服务。
在你的前任之后交换衣服
案例简介：Breakups can be tough, and it is often easier to say goodbye to a loved one than to their belongings that stay in the closet long after the breakup, evoking both good and bad memories. This year, Zalando shows that Valentine's Day is a not obvious, but ideal opportunity to put things in order and give them a second life. For this purpose, the platform has prepared a dedicated campaign showing three love stories and what, under the influence of emotions, the heroes do with the clothes of their former partners. Getting rid of them in a reasonable manner proves to be as difficult as the break up itself. Instead of throwing clothes away, Zalando Pre-Owned offers the possibility of extending their life for the sake of the planet, guided by the principles of circularity. In this symbolic way, the platform tries to educate consumers about the effects of getting rid of clothes without keeping to the rules of sustainable fashion, changing their habits and encouraging them to make more conscious choices. By enabling Zalando customers to give their clothes a second life directly on the platform, the Pre-Owned range makes a major contribution to do.MORE's sustainability strategy, supporting the goal of extending the life of 50 million items and eliminating single-use plastics by 2023. Digital advertisement created by 180heartbeats + Jung v. Matt, Poland for Zalando, within the categories: Fashion, Professional Services.
Exchange the clothes after your ex
案例简介：分手可能很艰难，与亲人说再见通常比分手后很久留在壁橱里的财物更容易，这唤起了美好和糟糕的回忆。今年，Zalando表明，情人节是一个不明显，但理想的机会，把事情整理好，给他们第二次生命。为此，该平台准备了一个专门的活动，展示了三个爱情故事，以及在情感的影响下，英雄们对前伴侣的衣服做了什么。以合理的方式摆脱他们被证明和分手本身一样困难。Zalando pre-owned没有扔掉衣服，而是在循环原则的指导下，为地球的利益提供了延长寿命的可能性。通过这种象征性的方式，该平台试图教育消费者在不遵守可持续时尚规则的情况下摆脱衣服的影响，改变他们的习惯并鼓励他们做出更有意识的选择。通过使Zalando客户能够直接在平台上赋予他们的衣服第二次生命，二手系列为do.更多的可持续发展战略做出了重大贡献，支持延长5000万件物品的使用寿命并消除一次性塑料2023年的目标。由180heartbeats + Jung v. Matt，波兰为Zalando创建的数字广告，类别内: 时尚，专业服务。
Exchange the clothes after your ex
案例简介：Breakups can be tough, and it is often easier to say goodbye to a loved one than to their belongings that stay in the closet long after the breakup, evoking both good and bad memories. This year, Zalando shows that Valentine's Day is a not obvious, but ideal opportunity to put things in order and give them a second life. For this purpose, the platform has prepared a dedicated campaign showing three love stories and what, under the influence of emotions, the heroes do with the clothes of their former partners. Getting rid of them in a reasonable manner proves to be as difficult as the break up itself. Instead of throwing clothes away, Zalando Pre-Owned offers the possibility of extending their life for the sake of the planet, guided by the principles of circularity. In this symbolic way, the platform tries to educate consumers about the effects of getting rid of clothes without keeping to the rules of sustainable fashion, changing their habits and encouraging them to make more conscious choices. By enabling Zalando customers to give their clothes a second life directly on the platform, the Pre-Owned range makes a major contribution to do.MORE's sustainability strategy, supporting the goal of extending the life of 50 million items and eliminating single-use plastics by 2023. Digital advertisement created by 180heartbeats + Jung v. Matt, Poland for Zalando, within the categories: Fashion, Professional Services.
在你的前任之后交换衣服
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Exchange the clothes after your ex
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