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Z世代图像
案例简介：该活动向更广泛的受众介绍了Z世代的五个非凡人物。主要在互联网上创作的年轻活动家的行为经常被轻描淡写，而他们的声音却听不见。Zalando决定增强他们的声音，并帮助他们在传统上 (但也非常规地) 接触公众: 通过捕捉由艺术家Justyna Grodecka (Z世代的代表) 绘制的非常特殊的肖像来捕捉竞选活动的英雄。物理图像不会消失-它们会永远存在。就像这些年轻活动家所持有的价值观一样。绘画被用于OOH运动，以及在波兰三个城市 (华沙，格丁尼亚和克拉科夫) 创作的五幅壁画中。波兰180心跳 + Jung v. Matt为Zalando创作的综合广告，类别为: 时尚。
Z世代图像
案例简介：The campaign introduces five extraordinary figures from Generation Z to a wider audience. The actions of young activists, who create mostly on the Internet, are often downplayed while their voice is not heard. Zalando has decided to empower their voices and help them reach the public traditionally, but also unconventionally: by capturing the heroes of the campaign in very special portraits, painted by artist Justyna Grodecka - a representative of Generation Z herself. Physical images don’t fade away - they stay forever. Just like the values held by these young activists. Paintings were used in an OOH campaign, as well as in five murals created in three cities in Poland: Warsaw, Gdynia and Cracow. Integrated advertisement created by 180heartbeats + Jung v. Matt, Poland for Zalando, within the category: Fashion.
Image of Generation Z
案例简介：该活动向更广泛的受众介绍了Z世代的五个非凡人物。主要在互联网上创作的年轻活动家的行为经常被轻描淡写，而他们的声音却听不见。Zalando决定增强他们的声音，并帮助他们在传统上 (但也非常规地) 接触公众: 通过捕捉由艺术家Justyna Grodecka (Z世代的代表) 绘制的非常特殊的肖像来捕捉竞选活动的英雄。物理图像不会消失-它们会永远存在。就像这些年轻活动家所持有的价值观一样。绘画被用于OOH运动，以及在波兰三个城市 (华沙，格丁尼亚和克拉科夫) 创作的五幅壁画中。波兰180心跳 + Jung v. Matt为Zalando创作的综合广告，类别为: 时尚。
Image of Generation Z
案例简介：The campaign introduces five extraordinary figures from Generation Z to a wider audience. The actions of young activists, who create mostly on the Internet, are often downplayed while their voice is not heard. Zalando has decided to empower their voices and help them reach the public traditionally, but also unconventionally: by capturing the heroes of the campaign in very special portraits, painted by artist Justyna Grodecka - a representative of Generation Z herself. Physical images don’t fade away - they stay forever. Just like the values held by these young activists. Paintings were used in an OOH campaign, as well as in five murals created in three cities in Poland: Warsaw, Gdynia and Cracow. Integrated advertisement created by 180heartbeats + Jung v. Matt, Poland for Zalando, within the category: Fashion.
Z世代图像
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Image of Generation Z
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