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着装代码: 自由
案例简介：Zalando打破了时尚广告的模式: Pride pioneers成为新广告活动的面孔作为Zalando广告活动的一部分，芬兰的Pride拓荒者穿着他们很久以前梦dream以求的服装-穿着如此自由的衣服已经是禁忌。Dresscode: Freedom campaign是一封充满欢乐和风格的感谢信，写给LGBTQ事业的先驱，因为它突出了先驱者作为竞选面孔的故事。该活动是由总部位于赫尔辛基的创意机构SEK设计和执行的。Dresscode: 自由使芬兰的LGBTQ先驱和活动家成为焦点。作为这场运动的面孔的先驱们穿上了几十年前他们渴望穿的那种衣服，但由于普遍的不宽容-或害怕被贴上精神病患者或罪犯的标签而无法穿。Zalando是赫尔辛基骄傲2021年的主要合伙人，并继续在竞选活动中吸引当地的LGBTQ影响者。芬兰格雷为Zalando制作的电影广告，类别包括: 时尚、零售服务。
着装代码: 自由
案例简介：Zalando breaks the patterns of fashion advertising: Pride pioneers star as faces of the new campaign As part of Zalando’s campaign, Finnish Pride pioneers are donning the kinds of outfits they were dreaming to wear long ago – already when dressing so freely was taboo. Dresscode: Freedom campaign is a thank you letter written with joy and style to the forerunners of the LGBTQ+ cause, as it highlights the stories of the pioneers serving as the faces of the campaign. The campaign was designed and executed by the Helsinki-based creative agency SEK. Dresscode: Freedom shines the spotlight on Finland’s LGBTQ+ pioneers and activists. The pioneers serving as the faces of this campaign get to dress in the kinds of outfits they were longing to wear decades ago, but were unable to because of the prevailing intolerance – or the fear of being labelled mentally ill or a criminal. Zalando is the chief partner of Helsinki Pride in 2021 and continues to bring forth local LGBTQ+ influencers as part of the campaign. Film advertisement created by Grey, Finland for Zalando, within the categories: Fashion, Retail Services.
Dresscode: Freedom
案例简介：Zalando打破了时尚广告的模式: Pride pioneers成为新广告活动的面孔作为Zalando广告活动的一部分，芬兰的Pride拓荒者穿着他们很久以前梦dream以求的服装-穿着如此自由的衣服已经是禁忌。Dresscode: Freedom campaign是一封充满欢乐和风格的感谢信，写给LGBTQ事业的先驱，因为它突出了先驱者作为竞选面孔的故事。该活动是由总部位于赫尔辛基的创意机构SEK设计和执行的。Dresscode: 自由使芬兰的LGBTQ先驱和活动家成为焦点。作为这场运动的面孔的先驱们穿上了几十年前他们渴望穿的那种衣服，但由于普遍的不宽容-或害怕被贴上精神病患者或罪犯的标签而无法穿。Zalando是赫尔辛基骄傲2021年的主要合伙人，并继续在竞选活动中吸引当地的LGBTQ影响者。芬兰格雷为Zalando制作的电影广告，类别包括: 时尚、零售服务。
Dresscode: Freedom
案例简介：Zalando breaks the patterns of fashion advertising: Pride pioneers star as faces of the new campaign As part of Zalando’s campaign, Finnish Pride pioneers are donning the kinds of outfits they were dreaming to wear long ago – already when dressing so freely was taboo. Dresscode: Freedom campaign is a thank you letter written with joy and style to the forerunners of the LGBTQ+ cause, as it highlights the stories of the pioneers serving as the faces of the campaign. The campaign was designed and executed by the Helsinki-based creative agency SEK. Dresscode: Freedom shines the spotlight on Finland’s LGBTQ+ pioneers and activists. The pioneers serving as the faces of this campaign get to dress in the kinds of outfits they were longing to wear decades ago, but were unable to because of the prevailing intolerance – or the fear of being labelled mentally ill or a criminal. Zalando is the chief partner of Helsinki Pride in 2021 and continues to bring forth local LGBTQ+ influencers as part of the campaign. Film advertisement created by Grey, Finland for Zalando, within the categories: Fashion, Retail Services.
着装代码: 自由
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Dresscode: Freedom
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基本信息
- 广告品牌： Zalando
- 发布日期： 2021-06
- 行业领域： 服装配饰 , 生活服务 , 快时尚 , 商场超市 , 穿着/装扮
- 媒体类别： 微电影 , 短视频
- 广告语言： 英语
- 媒介平台： 网络
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