Sun-Maid celebrates the imagination of childhood in a new spot, 'Imagine That' to coincide with its expanded portfolio of Sour Raisin Snacks.Sun-Maid’s new marketing campaign is designed to educate moms on this new product and spark a moment of sudden insight or discovery that fruit snacks should be whole fruit. Created by food and beverage creative agency quench, the 'Imagine That' campaign includes TV, digital, social and paid search.CreditsCHIEF CREATIVE OFFICER: JAMES MADSENASSOCIATE CREATIVE DIRECTOR(s): GABRIELLE DENOFRIOCOPYWRITER(s): SAM RENNERPHOTOGRAPHER: LUIS PENAINTEGRATED HEAD OF VIDEO: MATT CAMPBELLPRODUCTION COMPANY & CITY: JHF PRODUCTIONS (LOS ANGELES, CA)DIRECTOR: LUIS PENAEXECUTIVE PRODUCER (PRODUCTION CO): ROSS VINSTEINPRODUCER (PRODUCTION CO): GUNNAR CLANCEYDIRECTOR OF PHOTOGRAPHY: LUIS PENAPOST PRODUCTION & CITY: HOOLIGAN (NYC)EDITORIAL COMPANY & CITY: HOOLIGAN (NYC)EXECUTIVE PRODUCER : SUE WALDEREDITOR: KANE PLATTMUSIC COMPANY & CITY: BIG SCIENCE (PITTSBURGH, PA)EXECUTIVE INTEGRATED MUSIC PRODUCER: REBECCA SENNEWAYCOMPOSER: JAY GREENARRANGER: JAY GREENSOUND DESIGN COMPANY & CITY: BIG SCIENCE (PITTSBURGH, PA)SOUND DESIGNER: JAY GREENANIMATION COMPANY & CITY: RUN, KICK, SHOUT! (CHICAGO, IL)EXECUTIVE PRODUCER: ERIK JENSENCREATIVE DIRECTOR: ERIK JENSENVISUAL EFFECTS COMPANY & CITY: RUN, KICK, SHOUT! (CHICAGO, IL)ACCOUNT SERVICE SUPERVISOR: LORRAINE MCGILL, AMI LAWSONASSISTANT AS MANAGER: COURTNEY BILA