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Sun-Maid包装重新设计
案例简介：食品和饮料营销-专业淬火为古老的Sun-Maid葡萄干品牌和Sun-Maid的其他全水果产品重新设计了包装。本月开始上架的新设计的包装展示了旨在吸引千禧购物者为家人寻找健康零食的变化。 自1912年以来，better-for-you零食品牌一直在销售葡萄干和其他全水果，以保证自然，有益健康。超过100年里程碑的品牌显然仍在引起消费者的共鸣，总部位于弗雷斯诺的加州太阳女仆种植者也不例外; 包装自20世纪70年代以来没有改变过。 2019，Sun-Maid推出了十年来的第一个广告，也是由huteng制作的，这促使了对其包装现代化的考虑。消费者反馈有助于验证刷新是否正常，并表明对品牌怀旧设计的喜爱，因此在进行更改以使其看起来永恒的同时保持质量非常重要。 “我们的工作需要是一场进化，而不是一场革命，” 淬火创意总监基思 · 希曼说。“我们对那些在评论中表达感情的顾客很敏感，比如，'改变这个包装就像从美国国旗上摘下星星'" 保持标志性的红色小盒子的完整性是关键。该机构为Sun-Maid的女吉祥物Lorraine (以真人命名) 提供了更多的空间和深度，并使插图周围的阳光更加突出。图像作为结果弹出。 新设计还提出了千禧一代在食品中想要的关键产品差异化，功能益处和食欲吸引力，例如 “0克添加糖”，“用全水果制成，” 和包装正面有影响力的非转基因项目验证。 西曼说，“我们需要一个一致的外观和感觉，因此，我们开发的系统产生了一个清晰的阅读和外观，适用于当前的产品，但也可以很好地发挥新产品创新。" 创建的外观淬火给品牌一个强大的，统一的身份，并识别每个产品的细节，如水果类型或是否有机或调味，并提供最重要的信息优先在一个大胆的，现代的字体。 Sun-Maid snacks的更新包装将在全国范围内继续推出到2020年。
Sun-Maid包装重新设计
案例简介：Food-and-beverage marketing-specialist quench has redesigned packaging for the venerable Sun-Maid raisins brand and Sun-Maid’s other whole-fruit products. The newly designed packages, which began hitting shelves this month, exhibit changes that aim to appeal to millennial shoppers looking for healthy snacks for their families. The better-for-you snack brand has been selling raisins and other whole fruits on the promise of natural, wholesome goodness since 1912. Brands that make it past the 100-year milestone are clearly still resonating with consumers, and Fresno-based Sun-Maid Growers of California is no exception; the packaging had not changed since the 1970s. In 2019, Sun-Maid introduced its first advertising in a decade, also produced by quench, which prompted considerations to modernize its packaging. Consumer feedback helped validate that a refresh was in order, and indicated fondness for the brand’s nostalgic design, so it was important to preserve that quality while making changes that allow it to appear timeless. "Our work needed to be an evolution, as opposed to a revolution," said quench Creative Director Keith Seaman. “We were sensitive to customers whose feelings were expressed in comments such as, ‘Changing this package would be like taking the stars off of the American flag.’” Maintaining the integrity of the iconic little red box was key. The agency gave Sun-Maid’s female mascot Lorraine (named after a real person) a bit more space and depth on the packages and made the sun rays surrounding the illustration more prominent. The image pops as a result. The new design also calls out key product differentiation, functional benefits and appetite appeal that millennials want in food products, such as “0g of added sugar,” “made with whole fruit,” and influential Non-GMO Project verification on the front of packages. Seaman said, “We needed a consistent look and feel across all SKUs, so the system we developed produces a clean read and look that applies to current products but can also play nicely with new product innovations.” The look quench created gives the brand a strong, unified identity and identifies each product’s details, such as the fruit type or whether it is organic or flavored, and provides the most important information priority in a bold, modern font. The updated packaging for Sun-Maid snacks will continue to roll out nationally through 2020.
Sun-Maid Packaging Redesign
案例简介：食品和饮料营销-专业淬火为古老的Sun-Maid葡萄干品牌和Sun-Maid的其他全水果产品重新设计了包装。本月开始上架的新设计的包装展示了旨在吸引千禧购物者为家人寻找健康零食的变化。 自1912年以来，better-for-you零食品牌一直在销售葡萄干和其他全水果，以保证自然，有益健康。超过100年里程碑的品牌显然仍在引起消费者的共鸣，总部位于弗雷斯诺的加州太阳女仆种植者也不例外; 包装自20世纪70年代以来没有改变过。 2019，Sun-Maid推出了十年来的第一个广告，也是由huteng制作的，这促使了对其包装现代化的考虑。消费者反馈有助于验证刷新是否正常，并表明对品牌怀旧设计的喜爱，因此在进行更改以使其看起来永恒的同时保持质量非常重要。 “我们的工作需要是一场进化，而不是一场革命，” 淬火创意总监基思 · 希曼说。“我们对那些在评论中表达感情的顾客很敏感，比如，'改变这个包装就像从美国国旗上摘下星星'" 保持标志性的红色小盒子的完整性是关键。该机构为Sun-Maid的女吉祥物Lorraine (以真人命名) 提供了更多的空间和深度，并使插图周围的阳光更加突出。图像作为结果弹出。 新设计还提出了千禧一代在食品中想要的关键产品差异化，功能益处和食欲吸引力，例如 “0克添加糖”，“用全水果制成，” 和包装正面有影响力的非转基因项目验证。 西曼说，“我们需要一个一致的外观和感觉，因此，我们开发的系统产生了一个清晰的阅读和外观，适用于当前的产品，但也可以很好地发挥新产品创新。" 创建的外观淬火给品牌一个强大的，统一的身份，并识别每个产品的细节，如水果类型或是否有机或调味，并提供最重要的信息优先在一个大胆的，现代的字体。 Sun-Maid snacks的更新包装将在全国范围内继续推出到2020年。
Sun-Maid Packaging Redesign
案例简介：Food-and-beverage marketing-specialist quench has redesigned packaging for the venerable Sun-Maid raisins brand and Sun-Maid’s other whole-fruit products. The newly designed packages, which began hitting shelves this month, exhibit changes that aim to appeal to millennial shoppers looking for healthy snacks for their families. The better-for-you snack brand has been selling raisins and other whole fruits on the promise of natural, wholesome goodness since 1912. Brands that make it past the 100-year milestone are clearly still resonating with consumers, and Fresno-based Sun-Maid Growers of California is no exception; the packaging had not changed since the 1970s. In 2019, Sun-Maid introduced its first advertising in a decade, also produced by quench, which prompted considerations to modernize its packaging. Consumer feedback helped validate that a refresh was in order, and indicated fondness for the brand’s nostalgic design, so it was important to preserve that quality while making changes that allow it to appear timeless. "Our work needed to be an evolution, as opposed to a revolution," said quench Creative Director Keith Seaman. “We were sensitive to customers whose feelings were expressed in comments such as, ‘Changing this package would be like taking the stars off of the American flag.’” Maintaining the integrity of the iconic little red box was key. The agency gave Sun-Maid’s female mascot Lorraine (named after a real person) a bit more space and depth on the packages and made the sun rays surrounding the illustration more prominent. The image pops as a result. The new design also calls out key product differentiation, functional benefits and appetite appeal that millennials want in food products, such as “0g of added sugar,” “made with whole fruit,” and influential Non-GMO Project verification on the front of packages. Seaman said, “We needed a consistent look and feel across all SKUs, so the system we developed produces a clean read and look that applies to current products but can also play nicely with new product innovations.” The look quench created gives the brand a strong, unified identity and identifies each product’s details, such as the fruit type or whether it is organic or flavored, and provides the most important information priority in a bold, modern font. The updated packaging for Sun-Maid snacks will continue to roll out nationally through 2020.
Sun-Maid包装重新设计
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Sun-Maid Packaging Redesign
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