本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
# Instagood
案例简介：食品和饮料营销机构quench正在为客户Portofino发起 “# Instagood” 社交媒体活动，Portofino是用特级初榨橄榄油包装的优质意大利风格金枪鱼。这项工作将于9月底开始在包括Facebook、Instagram和Pinterest在内的流行平台上推出。 基于照片的广告 (其中一些带有轻微动画效果) 将Portofino tuna插入到风格化的艺术环境，演示和对话中。在令人垂涎的开胃菜中，它与蜜饯山核桃，酿葡萄叶，新鲜农产品甚至糖果一起出现，以与设计为聚会中心的顶级主题板的趋势保持一致。在另一个中，将一袋Portofino罗勒香蒜酱放在一系列互补的风味线索上，包括松子，罗勒，大蒜和大绿橄榄。另一次处决显示，双手绕过一盘看起来美味的意式烤面包。 这一概念融入了该品牌的欧洲定位，并将金枪鱼带入了观众的新领域。 quench集团品牌经理Ami Lawson解释说: “我们的目标是采取社会优先的方法，创造和分享作为 '社会糖果' 的摄影资产。”“明亮、有趣、引人入胜、引人注目 -- 社交媒体喜欢的一切 -- 其编辑风格提升了它的使用，类似于花哨的美食杂志布局。” # Instagood工作针对居住在美国东北部的美食家 (与分布保持一致)。帖子将针对那些对餐前准备，蛋白质，美食家文化，托管等领域表示兴趣的人。Instagram上的发现标签，如 # instaart、 # foodphotography、 # foodstyling、 # studiophotography、 # artstagram、 # foodart和 # productphotography，将有助于将内容放在一组新的眼睛面前，他们将欣赏巧妙的工作室方法。
# Instagood
案例简介：Food and beverage marketing agency quench is launching an “#Instagood” social media campaign for client Portofino, the premium, Italian-style tuna packed in extra virgin olive oil. The work will start rolling out on popular platforms including Facebook, Instagram and Pinterest at the end of September. The photo-based ads, some of which are lightly animated, insert Portofino tuna into stylized, artistic environments, presentations and conversations. In a mouthwatering antipasto spread, it’s seen alongside candied pecans, stuffed grape leaves, fresh produce, and even candy, to align with the trend of over-the-top themed boards designed serve as the centerpiece for parties. In another, a pouch of Portofino Basil Pesto is placed over an array of complementary flavor cues, including pine nuts, basil, garlic and large green olives. Another execution shows hands passing around a plate of delicious-looking bruschetta creations. The concept plays into the brand’s European positioning and takes tuna into new territory for the audiences. “Our objective is to take a social-first approach, to create and share photography assets that work as ‘social candy,’” explained Ami Lawson, quench group brand manager. “Bright, fun, engaging, eye-catching—everything social media loves— with an editorial style that elevates its use and resembles a fancy food magazine layout.” The #Instagood work targets foodies residing in the Northeastern U.S. (to align with distribution). Posts will be targeted to those who have expressed interest in areas such as meal prepping, protein, foodie culture, hosting, etc. Discovery hashtags on Instagram such as #instaart, #foodphotography, #foodstyling, #studiophotography, #artstagram, #foodart, and #productphotography will help put the content in front of a new set of eyes who will appreciate the artful studio approach.
#Instagood
案例简介：食品和饮料营销机构quench正在为客户Portofino发起 “# Instagood” 社交媒体活动，Portofino是用特级初榨橄榄油包装的优质意大利风格金枪鱼。这项工作将于9月底开始在包括Facebook、Instagram和Pinterest在内的流行平台上推出。 基于照片的广告 (其中一些带有轻微动画效果) 将Portofino tuna插入到风格化的艺术环境，演示和对话中。在令人垂涎的开胃菜中，它与蜜饯山核桃，酿葡萄叶，新鲜农产品甚至糖果一起出现，以与设计为聚会中心的顶级主题板的趋势保持一致。在另一个中，将一袋Portofino罗勒香蒜酱放在一系列互补的风味线索上，包括松子，罗勒，大蒜和大绿橄榄。另一次处决显示，双手绕过一盘看起来美味的意式烤面包。 这一概念融入了该品牌的欧洲定位，并将金枪鱼带入了观众的新领域。 quench集团品牌经理Ami Lawson解释说: “我们的目标是采取社会优先的方法，创造和分享作为 '社会糖果' 的摄影资产。”“明亮、有趣、引人入胜、引人注目 -- 社交媒体喜欢的一切 -- 其编辑风格提升了它的使用，类似于花哨的美食杂志布局。” # Instagood工作针对居住在美国东北部的美食家 (与分布保持一致)。帖子将针对那些对餐前准备，蛋白质，美食家文化，托管等领域表示兴趣的人。Instagram上的发现标签，如 # instaart、 # foodphotography、 # foodstyling、 # studiophotography、 # artstagram、 # foodart和 # productphotography，将有助于将内容放在一组新的眼睛面前，他们将欣赏巧妙的工作室方法。
#Instagood
案例简介：Food and beverage marketing agency quench is launching an “#Instagood” social media campaign for client Portofino, the premium, Italian-style tuna packed in extra virgin olive oil. The work will start rolling out on popular platforms including Facebook, Instagram and Pinterest at the end of September. The photo-based ads, some of which are lightly animated, insert Portofino tuna into stylized, artistic environments, presentations and conversations. In a mouthwatering antipasto spread, it’s seen alongside candied pecans, stuffed grape leaves, fresh produce, and even candy, to align with the trend of over-the-top themed boards designed serve as the centerpiece for parties. In another, a pouch of Portofino Basil Pesto is placed over an array of complementary flavor cues, including pine nuts, basil, garlic and large green olives. Another execution shows hands passing around a plate of delicious-looking bruschetta creations. The concept plays into the brand’s European positioning and takes tuna into new territory for the audiences. “Our objective is to take a social-first approach, to create and share photography assets that work as ‘social candy,’” explained Ami Lawson, quench group brand manager. “Bright, fun, engaging, eye-catching—everything social media loves— with an editorial style that elevates its use and resembles a fancy food magazine layout.” The #Instagood work targets foodies residing in the Northeastern U.S. (to align with distribution). Posts will be targeted to those who have expressed interest in areas such as meal prepping, protein, foodie culture, hosting, etc. Discovery hashtags on Instagram such as #instaart, #foodphotography, #foodstyling, #studiophotography, #artstagram, #foodart, and #productphotography will help put the content in front of a new set of eyes who will appreciate the artful studio approach.
# Instagood
暂无简介
#Instagood
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
