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# Instagood
案例简介：食品和饮料营销机构quench正在为客户Portofino推出 “# Instagood” 社交媒体活动，Portofino是一种用特级初榨橄榄油包装的优质意大利式金枪鱼。这项工作将于9月底开始在包括Facebook、Instagram和Pinterest在内的热门平台上推出。 基于照片的广告，其中一些是轻微的动画，将波托菲诺金枪鱼插入风格化的艺术环境，演示和对话中。在令人垂涎的开胃菜传播中，它与蜜饯山核桃，酿葡萄叶，新鲜农产品甚至糖果一起出现，与设计为派对核心的超主题木板的趋势保持一致。在另一种情况下，将一袋波托菲诺罗勒香蒜酱放在一系列互补的风味提示上，包括松子，罗勒，大蒜和大绿橄榄。另一次执行显示手绕过一盘看起来很美味的意式烤面包。 这一概念符合该品牌的欧洲定位，并将金枪鱼带入观众的新领域。 “我们的目标是采取社交优先的方法，创建和分享作为 '社交糖果' 的摄影资产，” quench group品牌经理Ami Lawson解释说。“明亮，有趣，引人入胜，引人注目-社交媒体喜欢的一切-编辑风格提升了它的使用，类似于精美的食品杂志布局。 # Instagood作品针对居住在美国东北部的美食家 (与发行版保持一致)。帖子将针对那些对膳食准备，蛋白质，美食文化，托管等领域表示兴趣的人。Instagram上的发现标签，例如 # instaart，# foodphotography，# foodstyling，# studiophotography，# artstagram，# foodart和 # productphotography，将有助于将内容放在一组新的眼睛面前，他们将欣赏巧妙的工作室方法。
# Instagood
案例简介：Food and beverage marketing agency quench is launching an “#Instagood” social media campaign for client Portofino, the premium, Italian-style tuna packed in extra virgin olive oil. The work will start rolling out on popular platforms including Facebook, Instagram and Pinterest at the end of September. The photo-based ads, some of which are lightly animated, insert Portofino tuna into stylized, artistic environments, presentations and conversations. In a mouthwatering antipasto spread, it’s seen alongside candied pecans, stuffed grape leaves, fresh produce, and even candy, to align with the trend of over-the-top themed boards designed serve as the centerpiece for parties. In another, a pouch of Portofino Basil Pesto is placed over an array of complementary flavor cues, including pine nuts, basil, garlic and large green olives. Another execution shows hands passing around a plate of delicious-looking bruschetta creations. The concept plays into the brand’s European positioning and takes tuna into new territory for the audiences. “Our objective is to take a social-first approach, to create and share photography assets that work as ‘social candy,’” explained Ami Lawson, quench group brand manager. “Bright, fun, engaging, eye-catching—everything social media loves— with an editorial style that elevates its use and resembles a fancy food magazine layout.” The #Instagood work targets foodies residing in the Northeastern U.S. (to align with distribution). Posts will be targeted to those who have expressed interest in areas such as meal prepping, protein, foodie culture, hosting, etc. Discovery hashtags on Instagram such as #instaart, #foodphotography, #foodstyling, #studiophotography, #artstagram, #foodart, and #productphotography will help put the content in front of a new set of eyes who will appreciate the artful studio approach.
#Instagood
案例简介：食品和饮料营销机构quench正在为客户Portofino推出 “# Instagood” 社交媒体活动，Portofino是一种用特级初榨橄榄油包装的优质意大利式金枪鱼。这项工作将于9月底开始在包括Facebook、Instagram和Pinterest在内的热门平台上推出。 基于照片的广告，其中一些是轻微的动画，将波托菲诺金枪鱼插入风格化的艺术环境，演示和对话中。在令人垂涎的开胃菜传播中，它与蜜饯山核桃，酿葡萄叶，新鲜农产品甚至糖果一起出现，与设计为派对核心的超主题木板的趋势保持一致。在另一种情况下，将一袋波托菲诺罗勒香蒜酱放在一系列互补的风味提示上，包括松子，罗勒，大蒜和大绿橄榄。另一次执行显示手绕过一盘看起来很美味的意式烤面包。 这一概念符合该品牌的欧洲定位，并将金枪鱼带入观众的新领域。 “我们的目标是采取社交优先的方法，创建和分享作为 '社交糖果' 的摄影资产，” quench group品牌经理Ami Lawson解释说。“明亮，有趣，引人入胜，引人注目-社交媒体喜欢的一切-编辑风格提升了它的使用，类似于精美的食品杂志布局。 # Instagood作品针对居住在美国东北部的美食家 (与发行版保持一致)。帖子将针对那些对膳食准备，蛋白质，美食文化，托管等领域表示兴趣的人。Instagram上的发现标签，例如 # instaart，# foodphotography，# foodstyling，# studiophotography，# artstagram，# foodart和 # productphotography，将有助于将内容放在一组新的眼睛面前，他们将欣赏巧妙的工作室方法。
#Instagood
案例简介：Food and beverage marketing agency quench is launching an “#Instagood” social media campaign for client Portofino, the premium, Italian-style tuna packed in extra virgin olive oil. The work will start rolling out on popular platforms including Facebook, Instagram and Pinterest at the end of September. The photo-based ads, some of which are lightly animated, insert Portofino tuna into stylized, artistic environments, presentations and conversations. In a mouthwatering antipasto spread, it’s seen alongside candied pecans, stuffed grape leaves, fresh produce, and even candy, to align with the trend of over-the-top themed boards designed serve as the centerpiece for parties. In another, a pouch of Portofino Basil Pesto is placed over an array of complementary flavor cues, including pine nuts, basil, garlic and large green olives. Another execution shows hands passing around a plate of delicious-looking bruschetta creations. The concept plays into the brand’s European positioning and takes tuna into new territory for the audiences. “Our objective is to take a social-first approach, to create and share photography assets that work as ‘social candy,’” explained Ami Lawson, quench group brand manager. “Bright, fun, engaging, eye-catching—everything social media loves— with an editorial style that elevates its use and resembles a fancy food magazine layout.” The #Instagood work targets foodies residing in the Northeastern U.S. (to align with distribution). Posts will be targeted to those who have expressed interest in areas such as meal prepping, protein, foodie culture, hosting, etc. Discovery hashtags on Instagram such as #instaart, #foodphotography, #foodstyling, #studiophotography, #artstagram, #foodart, and #productphotography will help put the content in front of a new set of eyes who will appreciate the artful studio approach.
# Instagood
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#Instagood
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