Candy Class/Term 2|海报/平面|广告营销案例【ADGuider广告指南】

糖果类/学期 2

案例简介：EntrySummary 大多数听众在印度属于经济弱势群体是买不起一个英语教学教育子女。了解基本的口语交流能力的经济因素，让这些儿童获得更好的工作，很可能未来的贫民窟。结合起来，与公立学校的人数相比，数量少得可怜的孩子。无线电具有优异的人气和影响在印度，但主要用于娱乐。我们怎样才能把无所不在的收音机加以更好的利用？我们能用它达到教贫困孩子？我们也希望建立一个解决方案是低成本、可扩展和可持续。这不是依靠巨大的政府教育基础设施方面的投资。 ScriptInEnglish 小鬼: 糖果类不是广播广告。这是一个基于多平台的想法。陪审团不能理解的想法听节目内容 mp3.请观看的视频。谢谢。简要解释喜糖类不是广播广告。这是一个无线编程思想教英语口语的贫困儿童。班是为人所知，只需要有一个小收音机，使一个弹出学校任何地方。在第一阶段，我们和糖果卖家提醒的小孩。鼓励对农村人停在其每周循环在这些地方，无线电城配用 FM 接收和播放专月分课上讲英语。小孩坐的一课了糖果。喜糖类很快扩大到月新加油站开始举办弹出式部位为贫民窟的孩子和孩子的学校建筑工人。印度最大的明星们自愿从事无线广播班和给孩子们有更多的理由来学习。

糖果类/学期 2

案例简介：EntrySummary A vast majority of radio listeners in India belong to economically weaker sections that cannot afford an English medium education for their children. Knowing basic spoken English is an economic enabler as it gives these kids access to better jobs, and possibly, a future outside the slums. Combine that with the fact that the number of Government schools is woefully inadequate when compared to the number of children. Radio has excellent reach and popularity in India, but is primarily used for entertainment. How could we put the omnipresence of Radio to greater use? Could we use its reach to teach underprivileged kids?We also wanted to create a solution that was low-cost, scalable and sustainable.Not something that relies on huge investments in terms of government educational infrastructure. ScriptInEnglish IMP: CANDY CLASS IS NOT A RADIO ADVERT. It is a programming based platform idea. The jury will not be able to understand the idea by listening to the programming content mp3. PLEASE WATCH THE CASE VIDEO. THANKS. BriefExplanation CANDY CLASS IS NOT A RADIO ADVERT. It is a radio programming idea to teach spoken English to underprivileged kids. Classes are aired and all one needs is a small radio to enable a pop-up school anywhere. In the first phase, we partnered with candy sellers to draw children in the slums. Incentivising them to park their cycles in these localities every week, Radio City equipped them with FM receivers and aired specially designed 10-minute lessons on spoken English. Kids who sat through a lesson received free candy. Candy Class soon scaled up to 4 new stations and started organising pop-up schools at designated spots for slum kids and children of construction labourers. India's biggest celebrities volunteered to conduct these on-air classes and gave kids a greater reason to learn.