Candy Class/Term 2|海报/平面|广告营销案例【ADGuider广告指南】

糖果类/学期 2

案例简介：EntrySummary 印度绝大多数广播听众属于经济较弱的部门，他们负担不起为他们的孩子提供英语媒体教育的费用。了解基本的英语口语是一种经济推动因素，因为它让这些孩子获得更好的工作，可能还有贫民窟以外的未来。再加上与儿童人数相比，公立学校的数量严重不足。收音机在印度有很好的覆盖面和受欢迎程度，但主要用于娱乐。我们如何才能更多地利用无处不在的无线电？我们能利用它的影响力来教贫困儿童吗？我们还希望创建一个低成本、可扩展和可持续的解决方案。而不是依赖于政府教育基础设施的巨额投资。 ScriptInEnglish 小鬼: 糖果课不是广播广告。这是一个基于编程的平台思想。陪审团将无法通过听编程内容 mp3 来理解这个想法。请观看案例视频。谢谢。简要解释糖果课不是广播广告。向贫困儿童教授英语口语是一个电台平台的想法。课程已经播出，人们只需要一个小收音机就可以在任何地方弹出学校。在第一阶段，我们与糖果销售商合作，吸引贫民窟的儿童。在激励他们每周把自行车停在这些地方的同时，广电城为他们配备了调频接收机，并播放了专门设计的 10 分钟英语口语课程。坐在教室里的孩子们得到了免费的糖果。糖果班很快扩大到 4 个新站，并开始在指定地点为贫民窟的孩子和建筑工人的孩子组织弹出式学校。印度最大的名人自愿举办这些空中课程，并给孩子们更多的学习理由。

糖果类/学期 2

案例简介：EntrySummary A vast majority of radio listeners in India belong to economically weaker sections that cannot afford an English medium education for their children. Knowing basic spoken English is an economic enabler as it gives these kids access to better jobs, and possibly, a future outside the slums. Combine that with the fact that the number of Government schools is woefully inadequate when compared to the number of children. Radio has excellent reach and popularity in India, but is primarily used for entertainment. How could we put the omnipresence of Radio to greater use? Could we use its reach to teach underprivileged kids?We also wanted to create a solution that was low-cost, scalable and sustainable.Not something that relies on huge investments in terms of government educational infrastructure. ScriptInEnglish IMP: CANDY CLASS IS NOT A RADIO ADVERT. It is a programming based platform idea. The jury will not be able to understand the idea by listening to the programming content mp3. PLEASE WATCH THE CASE VIDEO. THANKS. BriefExplanation CANDY CLASS IS NOT A RADIO ADVERT. It is a radio platform idea to teach spoken English to underprivileged kids. Classes are aired and all one needs is a small radio to enable a pop-up school anywhere. In the first phase, we partnered with candy sellers to draw children in the slums. Incentivising them to park their cycles in these localities every week, Radio City equipped them with FM receivers and aired specially designed 10-minute lessons on spoken English. Kids who sat through a lesson received free candy. Candy Class soon scaled up to 4 new stations and started organising pop-up schools at designated spots for slum kids and children of construction labourers. India's biggest celebrities volunteered to conduct these on-air classes and gave kids a greater reason to learn.