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龙舌兰酒云
案例简介：EntrySummary 德国的冬天真的是多雨 -- 甚至比英国还要多。以至于 35% 的德国人的旅行发生在这段时间。我们的目标是让人们意识到墨西哥是德国人在悲伤多雨的冬天逃离的理想温暖、有趣的目的地。 简要解释 龙舌兰酒云是第一个下雨的龙舌兰酒云。这是一个身临其境的科学/艺术装置和一个多感官的活动，旨在在德国多雨的冬天给墨西哥带来意识。通过它，人们有机会直接体验墨西哥的味道，此时他们最想逃离德国。它把阴沉、灰色的日子变成了快乐的时光。如何？云与实时天气数据联系在一起。这样，每次外面下雨，云都会下龙舌兰酒。
龙舌兰酒云
案例简介：EntrySummary Winters in Germany are really rainy—even more than in the UK. So much so that 35% of Germans' travel happens during this time. Our objective was to create awareness of Mexico as the ideal warm, fun destination for Germans to escape to during their sad, rainy winter. BriefExplanation The Tequila Cloud was the first cloud that rained tequila. It was an immersive science/art installation and a multisensory event made to bring awareness to Mexico during the rainy German winter. Through it, people got the opportunity to directly experience a taste of Mexico at the moment they would consider escaping Germany the most. It turned gloomy, gray days into fun happy hours. How? The cloud was tied to real-time weather data. That way, every time it rained outside, the cloud would rain tequila.
Tequila Cloud
案例简介：EntrySummary 德国的冬天真的是多雨 -- 甚至比英国还要多。以至于 35% 的德国人的旅行发生在这段时间。我们的目标是让人们意识到墨西哥是德国人在悲伤多雨的冬天逃离的理想温暖、有趣的目的地。 简要解释 龙舌兰酒云是第一个下雨的龙舌兰酒云。这是一个身临其境的科学/艺术装置和一个多感官的活动，旨在在德国多雨的冬天给墨西哥带来意识。通过它，人们有机会直接体验墨西哥的味道，此时他们最想逃离德国。它把阴沉、灰色的日子变成了快乐的时光。如何？云与实时天气数据联系在一起。这样，每次外面下雨，云都会下龙舌兰酒。
Tequila Cloud
案例简介：EntrySummary Winters in Germany are really rainy—even more than in the UK. So much so that 35% of Germans' travel happens during this time. Our objective was to create awareness of Mexico as the ideal warm, fun destination for Germans to escape to during their sad, rainy winter. BriefExplanation The Tequila Cloud was the first cloud that rained tequila. It was an immersive science/art installation and a multisensory event made to bring awareness to Mexico during the rainy German winter. Through it, people got the opportunity to directly experience a taste of Mexico at the moment they would consider escaping Germany the most. It turned gloomy, gray days into fun happy hours. How? The cloud was tied to real-time weather data. That way, every time it rained outside, the cloud would rain tequila.
龙舌兰酒云
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Tequila Cloud
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基本信息
- 广告战役： #Mexico Tourism Board-互动-35b3#
- 广告品牌： Mexico Tourism Board
- 发布日期： 2000
- 行业领域： 互联网服务 , 物流运输 , 旅游/酒店
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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