Chicago agency Lapiz recently came up with a unique way to promote Mexico tourism in Germany. Chicago-based Lapiz, which is the Mexican Tourism Board's global creative agency, installed a "tequila cloud" at a Berlin art exhibit during Germany's rainiest month. Using "ultrasonic humidifiers," the agency turned tequila into visible mist to form the cloud. With help from a computer, the cloud would actually rain tequila every time it rained in Berlin (which, according to the agency, was "pretty frequent"). CreditsExecutive Creative Director: Luciana CaniCreative Director: Lizette MorazzaniHead of Art: Flavio PinaAssociate Creative Director: Felipe LeiteSr. Designer: Juan Carlos MontesCopywriter: Ana Karina Da SilvaArt Director: Freddy AgostiniEditor: Rodrigo CantalejoStrategy Director: Felipe CabreraStrategist: Jaime MouganExecutive Producer: Aldo GagliardiProducer: Juale ChavezAccount Director: Ernesto AdduciAccount Supervisor: Daniela BarcelóAccount Supervisor: Maria BonetAssistant Account Executive: Marie AbboudCollaboration & Process Director: Julie PtasinskiProduction Company: Two Bit CircusEngineer: Chris WeisbartEngineer: Robb GodshawFILMWORKERSExecutive Producer: Derek GoldsmithColorist: Jeff AltmanVideographer: Robin LockmannSound: Earhole StudiosPR Agency: MSL Group