Tequila Cloud|海报/平面|广告营销案例【ADGuider广告指南】

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龙舌兰酒云

案例简介：EntrySummary 冬天在德国是真的下雨，甚至超过英国。以至于到 35% 德国旅行期间发生的。我们的目标是使人们认识到墨西哥的理想的温暖，有趣的目的地为德国人逃到悲伤时，冬季多雨。简要解释龙舌兰龙舌兰的云是第一个云雨。它是一种身临其境的科学/艺术装置和多感官的事件，引起人们对墨西哥德国冬季雨季期间。通过它，人们有机会直接体验尝到了墨西哥，他们会考虑逃离德国最。很沮丧，灰色的天成有趣的欢乐时光。如何？云被绑在实时气象数据。这样每次下雨之外，云下雨的龙舌兰酒。

龙舌兰酒云

案例简介：EntrySummary Winters in Germany are really rainy—even more than in the UK. So much so that 35% of Germans' travel happens during this time. Our objective was to create awareness of Mexico as the ideal warm, fun destination for Germans to escape to during their sad, rainy winter. BriefExplanation The Tequila Cloud was the first cloud that rained tequila. It was an immersive science/art installation and a multisensory event made to bring awareness to Mexico during the rainy German winter. Through it, people got the opportunity to directly experience a taste of Mexico at the moment they would consider escaping Germany the most. It turned gloomy, gray days into fun happy hours. How? The cloud was tied to real-time weather data. That way, every time it rained outside, the cloud would rain tequila.