DoppelgÄnger Tourists|短视频|广告营销案例【ADGuider广告指南】

Doppelg ä nger 游客

案例简介：条目摘要北美是墨西哥旅游局的主要市场，最近的调查显示，大量美国人全年不度假 -- 仅 2015年就有 41%。报纸的头条是 “北美是不度假的国家”, 最近的另一项研究称，尤其是美国千禧一代对休假感到内疚，并受到 “休假羞辱” 文化的影响，我们知道我们面临着一个非常规的目标。我们面临的挑战是创造一个有影响力的想法，描绘度假的真正价值，并将墨西哥作为目的地。简要解释 “二重身游客” 有两个工作狂，迈克和安。在电影中，他们对现实生活中的身体加倍或二重身感到惊讶。《身体双打》还有另一个惊喜: 他们透露，虽然迈克和安在那里努力工作，但他们在墨西哥度假度过了一生的时光。双打随后向迈克和安播放他们的度假电影。在这部电影中，迈克和安看到双打做他们热爱和梦想做的一切。迈克梦想着潜水，他的双人潜水。安骑马，她的双人骑马。工作狂很快就会在假期电影的每一个细节中看到自己。最后，迈克和安被问及他们在等什么，他们第三次惊讶于免费去墨西哥。他们接受了一次旅行，其中一人眼里含着泪水。

Doppelg ä nger 游客

案例简介：Entry Summary North America is the main market for the Mexico Tourism Board and recent surveys indicate that a large amount of Americans don’t take vacations during the whole year—41% in 2015 alone. With headlines in newspapers like “North America Is the No-Vacation Nation”, and another recent study that said that American Millennials in particular felt guilty for taking time off and were affected by a culture of "vacation-shaming”, we knew we were facing an unconventional target. Our challenge was to create an impactful idea that portrayed the real value of taking a vacation and that drove consideration for Mexico as a destination. Brief Explanation “Doppelganger Tourists” features two workaholics, Mike and Ann. In the film they are surprised by their real life body doubles or doppelgangers. The body doubles also have another surprise: they reveal that while Mike and Ann where working hard, they where vacationing in Mexico having the time of their lives. The doubles then play their vacation film to Mike and Ann. In it, Mike and Ann see the doubles doing everything they love and dreamed of doing. Mike dreams of scuba diving, his double scuba dived. Ann rides horses, her double rode horses. The workaholics quickly see themselves in every detail of the vacation film. In the end, Mike and Ann are asked what they are waiting for and they are surprised for a third time with a free trip to Mexico. A trip they accept, one of them with tears in her eyes.