The Allstate Foundation's Purple Purse program is a national campaign focused around ending domestic violence by providing financial empowerment services for survivors. The foundation recently launched #FreeToWalk, a consumer awareness and fundraising effort focused around educating the public about the domestic violence. The campaign is kicking off with an online film created by Leo Burnett called 'America's Largest Prison Break.' According to the agency, the film was "inspired by real-life domestic violence survivor Lori, a Michigan mom who managed to escape her abuser after 700 days of hiding small amounts of money, out of sight, in tampon applicators."CreditsCCO: Britt NolanExecutive Creative Director: Charley WickmanCreative Director: John Kistner, Scott Smith, Mikal PittmanArt Director: Denison Kusano, Lindsay StevensCopywriter: Jeremy Adams, Melanie SawyerGroup Executive Producer: Veronica PucProducer: Leah KarabenickProduction Company: ComradeDirector: Mikal PittmanDP: Paul CameronLine Producer: Jonathan BeckerEditorial: GreenhouseEditor: Greg SomerlotColor: FilmworkersColorist: Jeff AltmanVFX: Ang PugliseMusic: HumanRecording Studio: Another Country