本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
Esurance: Leo Burnett芝加哥令人惊讶的无痛礼物
案例简介:
Esurance: Leo Burnett芝加哥令人惊讶的无痛礼物
案例简介:
Esurance: Surprisingly Painless Gifting by Leo Burnett Chicago
案例简介:
Esurance: Surprisingly Painless Gifting by Leo Burnett Chicago
案例简介:
Esurance: Leo Burnett芝加哥令人惊讶的无痛礼物
暂无简介
Esurance: Surprisingly Painless Gifting by Leo Burnett Chicago
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Esurance is bringing Dennis Quaid back to help make the holiday season easier with some fun gift wrapping and other ‘painless’ gift options.‘Surprisingly Painless Gifting’ is explained by Quaid in a short video. Up front, he says that insurance has nothing to do with holiday gifting, goes on to explain the ties the process has to Esurance.Quaid describes the special gift-giving-type things that feature humorous yet honest messages letting loved ones, and kind-of, sort-of friends, know the real reason behind the gift they’re getting. The limited-edition gift wrap includes first-of-its-kind wrapping paper with Esurance spokesperson Dennis Quaid’s face. They’re calling it ‘Surprisingly Painless Gifting,’ because it’s simple and honest – just like their insurance. Beginning Monday, December 17, fans can find all gift-packaging products at surprisinglypainlessgifting.com while supplies last.In addition to wrapping paper with Dennis Quaid’s smiling face, Esurance is offering gifting materials such as tags, bags, boxes and cards, capturing the sentiment of holiday gifting with humorous yet honest statements printed across the products, like: “We’re work friends and I don’t know you that well, so here’s a gift card,” and “Pick out something nice and tell everyone it’s from me.”CreditsBrand: Esurance Agency: Leo Burnett ChicagoCampaign: Surprisingly PainlessEsuranceJonathan Adkisson, PresidentMark Pitchford, Chief Sales & Marketing OfficerNancy Abraham VP, Integrated Marketing CommunicationsBrianne Safir – Manager, Integrated Marketing CommunicationsMichele Jacobs - Senior Manager Public RelationsMira Dix - Senior Manager Public RelationsTammy Nguyen - Manager, Integrated Marketing CommunicationsKelsey O’Brien - Social Media ManagerJennifer Kurzman – Associate General CounselSheila Dunning -- Corporate CounselNicholas Tompkins – Corporate CounselKerry Donoghue - Senior Editor, Integrated Marketing CommunicationsBlair Cerny - Senior Visual Designer, Integrated Marketing CommunicationsLeo Burnett ChicagoBrian Shembeda, EVP Creative DirectorJeff Candido, SVP Creative DirectorBrian Siedband, SVP Creative DirectorGordy Sang, SVP Creative DirectorAlex Fuller, SVP/Design DirectorDenis Giroux, SVP/Executive ProducerJuan Woodbury, SVP/Executive ProducerPeggy Walter, VP Celebrity Services DirectorDonna Varichak, VP/Director Print ProductionChris Totzke, Associate ProducerDebbie Myszynski, EVP Business LeadershipAndi Kaufman, Senior Account ExecutiveArushi Kumar, Assistant Account ExecutiveEric Holubow, VP Strategy DirectorPublicis SapientAmanda Mearsheimer, Creative DirectorKat Hale, Senior Art DirectorBlase Mnich, Senior CopywriterEmilie Johnson, CopywriterLiz Mamey, Art DirectorMSL ChicagoLynsey Elve, Senior Vice President Michael Cowen, Senior Account SupervisorLily Merritt, Account SupervisorAdam Ouellet, Senior Account Executive
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息