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三星: Leo Burnett芝加哥的人性
案例简介:
三星: Leo Burnett芝加哥的人性
案例简介:
Samsung: Human Nature by Leo Burnett Chicago
案例简介:
Samsung: Human Nature by Leo Burnett Chicago
案例简介:
三星: Leo Burnett芝加哥的人性
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Samsung: Human Nature by Leo Burnett Chicago
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This new spot for Samsung, created by Leo Burnett Chicago, aims to inspire and stir viewers with a powerful message encouraging them to believe in themselves.The 60-second film shows a series of characters confronting a variety of struggles, from learning to ride a bike or play a new sport, to taking a stand on issues closer to their personal identity, like a teenager making the leap from practicing an instrument to posting a video of an original song on YouTube, or a boy choosing to play with dolls rather than traditionally 'male' toys. Each segment examines moments of defiance, with each character using a Samsung device to help them make a stand against the word 'can't'.CreditsSamsung - "Human Nature"Agency: Leo Burnett ChicagoGlobal Chief Creative Officer: Mark TutsselUS Chief Creative Officer: Britt NolanSVP Creative Director, CW: Brian SiedbandSVP Creative Director, AD: Gordy SangACD, CW: Julio D’Alfonso, Travis KlausmeierACD, AD: Luis MarquesSVP Executive Producer: Scott KemperSenior Producer: Michael PetrucellySVP Global Account Director: Radim SvobodaGlobal Account Director: Andrew FurthGlobal Account Supervisor: Paani AnnanSVP Global Strategy Director: Christopher BridglandDirector of Music: Chris ClarkProduction Company: Imperial WoodpeckerDirector: Mark ZibertDirector of Photography: Ross GiardinaExecutive Producer: Charlie CocuzzaLine Producer: Robert MooringProduction Supervisor: Kelsey MezzengaProduction Coordinator: Erin HenneghanPost-Production/VFX: The MillFlame Lead: Paul DownesFlame Artists: Jonathan Freeman, Trent Shumway, Milo PatersonColorist: Adam ScottColor EP: Thatcher PetersonColor Producer: Liza KerlinColor Assist: Logan Highlen, Gemma Parr & Asa FoxDesigner: Devin HayesEP/HoP: Carl PhillipsProducer: Natalie KsiazekEditorial: Cabin Editing CompanyEditor: Sam Ostrove, Scott ButzerAudio Mix/Sound Design: Another CountryMusic: “All These Things That I’ve Done” by The Killers
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